Email Announcement List - Click Here Speaker Submission - Click Here Victor Harwood - vharwood@digitalhollywood.com For Sponsorship Questions call email us Victor Harwood, Digital Hollywood, 212-352-9720 The Workshops: Wednesday, March 9th The Workshops Media in Transition Workshops 10:45 AM - Noon Session A: Merging Content with New Technologies - Part I: Content Reinvention with the Next Generation of News Readers, Tablets and Mobile Devices Saul Berman, Global Strategy & Change Leader, IBM Renee J Plato, Vice President Digital Video Distribution, ABC/ Disney/ ESPN Media Networks Vineet Madan, Vice President and Global Head of Strategy and Corporate Development, McGraw-Hill Education (MHE) Lee Huang, Product Director, Barnes & Noble Digital Newstand Kinsey Wilson, SVP and General Manager, NPR Digital Media Matt Jones, VP of Mobile Strategy and Operations, Gannett Digital Network Mark Walsh, CEO and chairman, GeniusRocket, Moderator For Session Description, Speaker Bios and Video Click Here 12:30 PM - 1:45 PM Session B: Magazines, TV, Newspapers & Books – Developing a SuperApp Experiential Platform Jim Schachter, Associate Managing Editor, The New York Times Richard Gingras, Chief Executive Officer, Salon Donald Chesnut, Global Experience Design Lead, SapientNitro Oke Okaro, Head of Bloomberg Mobile Liz Schimel, EVP, Consumer Relationship Management and Digital Media, Meredith National Media Group Lisa Hsia, Senior Vice President, NBC Universal Bravo Marty Schecter, Director of E-Business Development, John Wiley and Sons, Moderator For Session Description, Speaker Bios and Video Click Here 2:15 PM – 3:30 PM Session C: Merging Content with New Technologies - Part II: Content Reinvention with the Next Generation of News Readers, Tablets and Mobile Devices Pam Horan, President, Online Publishers Association (OPA) Pallavi Shah, General Manager, BookPrep Business, Hewlett-Packard Jerry Kowal, Senior Vice President, Digital Media, Endemol USA Doug Gottlieb, VP of Mobile Products, iVillage, NBC Universal Alex Limberis, COO, VP, Business Development, Next Issue Media Len Rand, Managing Director, Granite Ventures, Moderator For Session Description, Speaker Bios and Video Click Here 3:45 PM - 5:00 PM Session D: Content for the New Platforms: Tablet & SmartPhone, Web and TV, Custom Ad and Branded Advertising Matt Farber, President, DoubleBounce Filipe Fortes, co-founder and CTO, Treesaver Chris Young, Chairman and Chief Executive Officer, Digital Broadcasting Group (DBG) Frank Radice, Expert in Residence, Definition 6 Joey Levin, CEO, Mindspark Interactive Network David Gill, Vice President Mobile Media and Marketing, The Nielsen Company Thomas Tafuto, CEO, Interactive Outliers (i/o inc.), Moderator For Session Description, Speaker Bios and Video Click Here Workshop II Technologies of Innovation 10:45 AM - Noon Session A: Video Anytime Anywhere: Video Across Platforms - Television, Internet and Mobile – Understanding the Value Proposition Bill Livek, Chief Executive Officer, Rentrak Corporation Jayant Kadambi, Co-Founder & President, YuMe Dave DelBeccaro, CEO, Music Choice Sachin Sathaye, Senior Marketing Manager for Video Solutions, Service Provider Group, Cisco Michael Wheeler, Vice President, NTT Communications Global IP Network Marty Roberts, Vice President of Sales and Marketing, ThePlatform Tiran Dagan, Senior Manager/Media & Entertainment, Ernst & Young, Moderator For Session Description, Speaker Bios and Video Click Here 12:30 PM - 1:45 PM Session B: Over the Top TV – Content and the Consumer Experience – New Technologies as Gateway to the New Hollywood Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen Media Susan Panico, Senior Director, PlayStation Network at Sony Computer Entertainment America Olivier Manuel, Lead, Content Solutions Group Samsung Electronics America Jay Fehnel, SVP and COO, Entertainment Products, Tribune Media Services Edgar Villalpando, Senior Vice President of Marketing, ActiveVideo Ed Lee, Vice President, Business Development, Roku Jeffrey Binder, General Partner, Genovation Capital, Moderator For Session Description, Speaker Bios and Video Click Here 2:15 PM – 3:30 PM Session C: The NexGen Entertainment Home Experience - From the Smart & Connected TV to the Set-Top, Consoles & PC Experience Gregg Bernard, Senior Director - Business Development, Sony Corporation Of America Phil Wiser, co-founder, Chairman and President, Sezmi Bert Hesselink, CTO, Western Digital Scott Lincke, Senior Director of Products, Yahoo! Connected TV, Yahoo! Roger Pavane, Senior Vice President, PaymentOne Timothy Dodd, Vice President and General Manager, Neustar Media Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator For Session Description, Speaker Bios and Video Click Here 3:45 PM – 5:00 PM Session D: TV, Video and Broadband - New Content - New Networks - Streams, Platforms, Devices Louisa Shipnuck, Managing Principal, Media and Entertainment Industry, Verizon Business Bryan Perez, SVP/GM, NBA Digital Scott Drake, Vice President, CNBC Digital Rhodes Mason, Vice President of Business Development, Internet Video Archive (IVA) Victor Perton, Commissioner to the Americas, State Government, Victoria, Australia Alex Barkaloff, Executive Producer, Digital Media, Lionsgate Devin Leonard, Staff Writer, Bloomberg Businessweek, Moderator For Session Description, Speaker Bios and Video Click Here Thursday, March 10th Day Long Strategic Track The Future of Advertising Track 10:45 AM - Noon Session A: Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Outdoor, Mobile, VOD & PVR Colleen Brown, President & CEO, Fisher Communications Greg Kahn, EVP, Business Development Director, Optimedia US Marc Ruxin, EVP, Chief Innovation Officer, Universal McCann Craig Woerz, Managing Partner, Media Storm L.L.C. Scott Brown, SVP Media Strategy & Digital Platforms, The Nielsen Company Laurence Hallier, CEO, Show Media Mark Altschuler, Vice President of National Advertising Sales, Comcast Spotlight Jim Turner, Senior Vice President, Product Management, Canoe Ventures Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator For Session Description, Speaker Bios and Video Click Here 12:30 PM - 1:45 PM Session B: The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment Mark Fortner, Vice President, Executive Creative Director, MTV Networks Digital Jane Olson, Senior Vice President, Marketing and Brand Strategy, Oxygen Media Rob Klippel, VP, New Products & Operations, Comcast Spotlight Lewis Henderson, CEO, Davie Brown Entertainment Rick Song, Senior Director, Eastern US Sales, Microsoft Advertising Susan Bonds, CEO, 42 Entertainment Russell Wallach, President, LiveNation Network Xavier Kochhar, Managing Partner, Media Link, LLC, Moderator For Session Description, Speaker Bios and Video Click Here 2:15 PM - 3:30 PM Session C: Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile Jeff Plaisted, National Sales Manager, Microsoft Mobile Advertising, Microsoft Corporation Debbie Solomon, Managing Director, Business Planning, Mindshare Brian Fitzgerald, Co-Founder, Evolve Media Corp. & President, Gorilla Nation Media Richard Yaffa, CEO, President, Media Ventures Group Holdings David Rosenberg, Director of Emerging Media, JWT New York Shaukat Shamim, CEO & Co-Founder, Buysight Dave Kaplan, SVP, Product Leadership, Nielsen IAG Linda Gridley, President and CEO, Gridley & Company LLC, Moderator For Session Description, Speaker Bios and Video Click Here Co-Located Event - Click Here for Full Information Included in the Media Summit Registration THE TRANSMEDIA SUMMIT: Producers, Writers, Agency Creatives, Strategic Marketing and Social Media Storytellers Wednesday, March 9th 10:30 AM - 11:30 AM Transmedia: Unveiling the Future - Cross-platform, Non-linear Narration Campfire, True Blood Campaign, HBO Sarah Szalavitz, Founder, 7Robot Hope Hutman, Telefon Projekt 12 Noon - 01:00 PM Creatives and Filmmakers Lunch Session: DIY - Distributing quality Content on Pay, VOD, OTT, Broadband and Mobile Gregory Galant, CEO, Sawhorse Media Gary Delfiner, SVP Digital Distribution, Screen Media Ventures 1:30 PM - 2:30 PM The Return of the Sponsor: Who Funds the Next Hit Property? Producing High-end Content for the new Studio System David Tochterman, Innovative Artists 3:00 PM – 4:30 PM Fireside Chat: From the Frontlines of Indie Producing Programs for TV, Cable, Broadband, Mobile. Thursday, March 10th TRANSMEDIA SUMMIT – Spotlight Books and Publishing: Shifting the Production and Marketing Paradigm for the Publishing Industry. 8:15 AM – 9:15 AM Tubefilter Presents: Pitching your eBook, web series, ARG and Game Idea 10:00 AM – 11:00 AM Best of Breed Transmedia Showcase: Screenings, Casestudies, Success stories 11:30 AM – 12:30 PM Publishing goes Hollywood: The Indie Book producer and the Publishing Industry Studio model. Moderator: David Tenzer, Generate 1:00 PM - 2:00 PM Writers and Content Creators Lunch Session: The Future of the Enhanced Book Experience. Rachel Ekstrom, Publicity Manager, St. Martin’s Press, Moderator Allen Lau, CEO and Co-founder, Wattpad Uday Gobind Mahtani, VP, Strategic Partnerships, Copia Interactive LLC 2:30 PM - 3:30 PM Comedy, Crossovers, Sitcoms, Virals: Pilot season without a Net 4:00 PM – 5:00 PM IndieGoGo presents: Digital Hollywood Pitch Camp	Scroll Down to see complete 2011 Agenda The Event: 2011 Media Summit • New York Date: March 9-10, 2011 Location: Lighthouse Conference Center, 111 East 59th St., Between Park Ave. and Lexington Ave. in New York City Hosted by: Bloomberg Media Summit New York "The State of the Media Industry" Media Summit on Twitter: @mediasummitny Attendee & Press Registration - Click Here Keynote Speaker: Thursday, March 10th Tim Armstrong, Chairman and Chief Executive Officer, AOL- Bio Information - Click Here Tuesday, March 8th, 2011 7:15 PM – 9:30 PM Bloomberg Welcome Dinner at the Bloomberg Building Wednesday, March 9th Media Summit SuperSessions 7:30 AM – 9:00 AM Breakfast Briefings Analyst Reports on Media, Technology and Advertising Mike Vorhaus, President, Magid Advisors, Frank N. Magid Associates 9:00 AM – 9:15 AM Bloomberg Welcome & Introduction 9:15 AM – 10:15 AM Keynote Speaker - One-on-One Discussion 10:45 AM - Noon Session A: New York, New York: The Media Capital Becomes Digital Media Capital – New Platforms, New Opportunities Diane Brady, Senior Editor/Content Chief, Bloomberg Businessweek Gerald Marzorati, Assistant Managing Editor, New Products and Strategic Initiatives, The New York Times Eric Hippeau, Chief Executive Officer, The Huffington Post Peter Zillig, co-CEO, Euro RSCG New York Paul Slavin, Senior Vice President, Digital, ABC News Mark Besca, Audit Partner and Northeast Media & Entertainment Leader, Ernst & Young, Moderator For Session Description, Speaker Bios and Video Click Here Session B: Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms Harvey Goldhersz, CEO, MediaCom North America Linda Yaccarino, EVP and COO, Ad Sales/Marketing and Acquisitions, Turner Entertainment Bill Gross, founder, IdeaLab and CEO, UberMedia Doug Stevenson, co-founder and CEO, Vibrant Dan Taylor, Head, Google Display Network, Google Chis Actis, Senior Vice President, Group Digital Director, MediaVest Deloitte, Moderator to be announced For Session Description, Speaker Bios and Video Click Here 12:30 PM - 1:45 PM Session A: Hollywood, Television and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience Greg Johnson, Executive Creative Director, William Morris Endeavor Entertainment John Penney, EVP, Strategy & Business Development, Starz LLC John Calkins, Executive Vice President, Global Digital and Commercial Innovation, Sony Pictures Home Entertainment Jeremiah Zinn, Senior Vice President of Digital Products, MTV Networks (MTVN) Erin McPherson, Vice President & Head of Originals Video, Yahoo! Ira Rubenstein, Executive Vice President, Global Digital Media Group, Marvel Entertainment, Inc., Moderator For Session Description, Speaker Bios and Video Click Here Session B: The Social Experience: Personalized Communication, Personalized TV, Personalized Apps, Personalized Commerce Lance Koenders, Director of Marketing, Digital Home Group, Intel Corporation Sam Farraj, AVP, Media Solutions, AT&T Brandon Berger, Chief Digital Officer, Ogilvy & Mather John Nitti, SVP, Managing Director, Integrated Planning, Zenith Media Patrick Kennedy, President and CEO, Sidebar Dan Sacher, Vice President, VH1 & Logo Digital, MTV Networks Felix Gillette, Staff Writer, Bloomberg Businessweek, Moderator For Session Description, Speaker Bios and Video Click Here 2:15 PM - 3:30 PM Session A: Global Media and Advertising: The Transition - TV, Broadband, Mobile and Social Media Bill Tucker, CEO, MediaVest Andrew Benett, CEO, Arnold Worldwide Hamish McLennan, CEO, Y&R Charlie Kim, Director, Bain and Company, Head, Americas Media and Entertainment Practice Nigel Morris, CEO, Aegis Media N.A Bill Battino, Vice President, Strategy & Transformation, IBM Global Communications Sector Michael E. Kassan, Chairman/CEO, MediaLink LLC, Moderator For Session Description, Speaker Bios and Video Click Here Session B: The Television Ecosystem: Cable, Telco, High Definition, Broadband, Mobile, Satellite - Defining the Future of Entertainment and Communications Roger Keating, Senior Vice President, Hearst Television Terry Denson, Vice President of Programming and Marketing Verizon FiOS TV David Purdy, Vice President and General Manager Television Products, Rogers Cable John Burke, SVP and GM, Converged Experiences, Motorola Mobility Rebecca Glashow, SVP, Digital Media Distribution, Discovery Communications Andrew Corry, Senior Vice President, Director Amphibian. Initiative Lisa Choi Owens, SVP of Digital Media, Scripps Networks Shahid Khan, Chairman and Chief Strategist, MediaMorph, Inc., Moderator For Session Description, Speaker Bios and Video Click Here 3:45 PM - 5:00 PM The End-of-Day Keynote Roundtable State of Media, Entertainment & Advertising Vivian Schiller, President and CEO, NPR National Public Radio Ann Sarnoff, Chief Operating Officer, BBC Worldwide America, BBC Worldwide Americas, BBC America, BBC Home Entertainment, BBC.com, Sales and Distribution, Licensed Consumer Products Additional speakers to be announced For Session Description, Speaker Bios and Video Click Here Wednesday, March 9th The Workshops Media in Transition Workshops 10:45 AM - Noon Session A: Merging Content with New Technologies - Part I: Content Reinvention with the Next Generation of News Readers, Tablets and Mobile Devices Saul Berman, Global Strategy & Change Leader, IBM Renee J Plato, Vice President Digital Video Distribution, ABC/ Disney/ ESPN Media Networks Vineet Madan, Vice President and Global Head of Strategy and Corporate Development, McGraw-Hill Education (MHE) Lee Huang, Product Director, Barnes & Noble Digital Newstand Matt Jones, VP of Mobile Strategy and Operations, Gannett Digital Network Kinsey Wilson, SVP and General Manager, NPR Digital Media Mark Walsh, CEO and chairman, GeniusRocket, Moderator For Session Description, Speaker Bios and Video Click Here 12:30 PM - 1:45 PM Session B: Magazines, TV, Newspapers & Books – Developing a SuperApp Experiential Platform Jim Schachter, Associate Managing Editor, The New York Times Richard Gingras, Chief Executive Officer, Salon Donald Chesnut, Global Experience Design Lead, SapientNitro Oke Okaro, Head of Bloomberg Mobile Liz Schimel, EVP, Consumer Relationship Management and Digital Media, Meredith National Media Group Lisa Hsia, Senior Vice President, NBC Universal Bravo Marty Schecter, Director of E-Business Development, John Wiley and Sons, Moderator For Session Description, Speaker Bios and Video Click Here 2:15 PM – 3:30 PM Session C: Merging Content with New Technologies - Part II: Content Reinvention with the Next Generation of News Readers, Tablets and Mobile Devices Pam Horan, President, Online Publishers Association (OPA) Pallavi Shah, General Manager, BookPrep Business, Hewlett-Packard Jerry Kowal, Senior Vice President, Digital Media, Endemol USA Doug Gottlieb, VP of Mobile Products, iVillage, NBC Universal Alex Limberis, COO, VP, Business Development, Next Issue Media Len Rand, Managing Director, Granite Ventures, Moderator For Session Description, Speaker Bios and Video Click Here 3:45 PM - 5:00 PM Session D: Content for the New Platforms: Tablet & SmartPhone, Web and TV, Custom Ad and Branded Advertising Matt Farber, President, DoubleBounce Filipe Fortes, co-founder and CTO, Treesaver Chris Young, Chairman and Chief Executive Officer, Digital Broadcasting Group (DBG) Frank Radice, Expert in Residence, Definition 6 Joey Levin, CEO, Mindspark Interactive Network David Gill, Vice President Mobile Media and Marketing, The Nielsen Company Thomas Tafuto, CEO, Interactive Outliers (i/o inc.), Moderator For Session Description, Speaker Bios and Video Click Here Workshop II Technologies of Innovation 10:45 AM - Noon Session A: Video Anytime Anywhere: Video Across Platforms - Television, Internet and Mobile – Understanding the Value Proposition Bill Livek, Chief Executive Officer, Rentrak Corporation Jayant Kadambi, Co-Founder & President, YuMe Dave DelBeccaro, CEO, Music Choice Sachin Sathaye, Senior Marketing Manager for Video Solutions, Service Provider Group, Cisco Michael Wheeler, Vice President, NTT Communications Global IP Network Marty Roberts, Vice President of Sales and Marketing, ThePlatform Tiran Dagan, Senior Manager/Media & Entertainment, Ernst & Young, Moderator For Session Description, Speaker Bios and Video Click Here 12:30 PM - 1:45 PM Session B: Over the Top TV – Content and the Consumer Experience – New Technologies as Gateway to the New Hollywood Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen Media Susan Panico, Senior Director, PlayStation Network at Sony Computer Entertainment America Olivier Manuel, Lead, Content Solutions Group Samsung Electronics America Jay Fehnel, SVP and COO, Entertainment Products, Tribune Media Services Edgar Villalpando, Senior Vice President of Marketing, ActiveVideo Ed Lee, Vice President, Business Development, Roku Jeffrey Binder, General Partner, Genovation Capital, Moderator For Session Description, Speaker Bios and Video Click Here 2:15 PM – 3:30 PM Session C: The NexGen Entertainment Home Experience - From the Smart & Connected TV to the Set-Top, Consoles & PC Experience Gregg Bernard, Senior Director - Business Development, Sony Corporation Of America Phil Wiser, co-founder, Chairman and President, Sezmi Bert Hesselink, CTO, Western Digital Scott Lincke, Senior Director of Products, Yahoo! Connected TV, Yahoo! Roger Pavane, Senior Vice President, PaymentOne Timothy Dodd, Vice President and General Manager, Neustar Media Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator For Session Description, Speaker Bios and Video Click Here 3:45 PM – 5:00 PM Session D: TV, Video and Broadband - New Content - New Networks - Streams, Platforms, Devices Louisa Shipnuck, Managing Principal, Media and Entertainment Industry, Verizon Business Bryan Perez, SVP/GM, NBA Digital Scott Drake, Vice President, CNBC Digital Rhodes Mason, Vice President of Business Development, Internet Video Archive (IVA) Victor Perton, Commissioner to the Americas, State Government, Victoria, Australia Alex Barkaloff, Executive Producer, Digital Media, Lionsgate Devin Leonard, Staff Writer, Bloomberg Businessweek, Moderator For Session Description, Speaker Bios and Video Click Here 5:00 PM - End-of-Day Reception 6:30 PM – 8:30 PM Dinner I Media Transformation – TV, Magazines, Newspapers and Books Dinner II: The Finance Dinner: Media, Entertainment, Technology and Money: Funds, Mergers, Acquisitions, Takeovers and Targets Thursday, March 10, 2011 9:00 AM - 9:15 AM Summit Welcome and Introduction 9:15 AM - 10:30 AM Tim Armstrong, Chairman and Chief Executive Officer, AOL - Bio Information - Click Here 10:45 AM - Noon Session A: The Media Industry Equation – New Platforms, Content Owners and Commerce - Television, Magazines, Books and Newspapers John Loughlin, General Manager, Hearst Magazines Greg Coleman, President and Chief Revenue Officer, Huffington Post Tim Hanlon, CEO/Managing Director, Velociter, Mediabrands Greg Zorthian, President of the Americas & Global Circulation Director, Financial Times Carl Fremont, Executive Vice President/Global Media Director, Digitas Henry Blodget, CEO and Editor-in-Chief, Business Insider Shawn Gold, CEO, Cocodot, former CMO, MySpace, Moderator For Session Description, Speaker Bios and Video Click Here Session B: The Smartphone - Tablet Economy: Apps, Devices, Commerce, Video, News, Books, Music & Consumer Obsession Jordan Kobert, Strategic Partnerships, Mobile, Google Jeffrey Litvack, General Manager, Global Product Development, Associated Press Andrew Stalbow, Senior Vice President, Mobile, Fox Digital Entertainment Tim Connolly, VP Mobile, Disney/ESPN/ABC Derek Kuhn, VP Sales and Marketing, QNX Software Systems, div. of Research in Motion Harry Kargman, President & CEO, Kargo Natalie Farsi, Head of Mobile, Warner Bros. Digital Distribution & Warner Bros. TV Group Warren Lee, Principal, Canaan Partners, Moderator For Session Description, Speaker Bios and Video Click Here 12:30 PM - 1:45 PM Session A: Media and Brand Ubiquity – Fashion, News, Sports, Comedy & Reality – TV, PC - The Tablet, The Smartphone – Understanding the Content and Commerce Equation Pam Schechter, Vice President, Business Affairs, Digital and Cable Entertainment, NBC/Universal Andy Marks, General Manager, MATTER, Edelman Sports and Entertainment Marketing Oren Katzeff, VP & General Manager, Demand Media / Cracked.com Jay Lenstrom, CEO, Red Peak Group Cameron Friedlander, VP, Director of Creative technology, Designkitchen Richard Conlon, Senior Vice President, Corporate Strategy, Communications & New Media, Broadcast Music, Inc. (BMI), Moderator For Session Description, Speaker Bios and Video Click Here Session B: Social Television - The Merger of Content, Social Interaction and the Video Platforms Colin Helms, Vice President, MTV Digital Media, MTV Networks Emil Rensing, Chief Digital Officer, EPIX Guido Baumhauer, Director of Strategy, Marketing and Distribution, Deutsche Welle Jim Lanzone, CEO, Clicker.com Christy Tanner, General Manager, TVGuide.com Jen Soch, Vice President, Activation Director Advanced TV, MediaVest Steve Slivka, Co-founder, Chief Creative Officer, Colossal Squid Industries Char Beales, President & CEO, CTAM, Moderator For Session Description, Speaker Bios and Video Click Here 2:15 PM - 3:30 PM Session A: iPhone Apps, iPad Apps - Phone and Tablet Apps - as a Revolutionary Platform: Content, Communication and Commerce Jeff Haley, President and Chief Executive Officer of the Radio Advertising Bureau (RAB) Kelly Day, EVP & GM, Discovery Digital Media & Commerce, Discovery Communications Marc N. DeBevoise, Senior Vice President – Digital Media, Business Development & Strategy, Starz Media Cameron Clayton, Senior Vice President, Mobile and Digital Applications, The Weather Channel Howard Tiersky, President, Moving Interactive, Inc. Jason Gruber, Senior Director, Mobile Business Development, Microsoft Advertising and Publishing Solutions (APS) Sun Jen Yung, Managing Director, Headwaters MB, Moderator For Session Description, Speaker Bios and Video Click Here Session B: Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale Lori H. Schwartz, Chief Technology Catalyst, NA, McCannWorldgroup Mark Marvel, Senior Director Video Monetization, msnbc.com Eileen Naughton, Managing Director, Digital Media Strategy, Google Jason Krebs, Chief Media Officer, Tremor Media Todd Bender, Vice President, Business Development, MTV Networks Digital Chris Allen, Vice President/Director of Video Innovation, SMGx, Starcom USA Jeff Siegel, Senior Vice President, Worldwide Advertising, Rovi Deloitte, Moderator to be announced For Session Description, Speaker Bios and Video Click Here 3:45 PM - 5:00 PM Session A: Branded Media Marketing - Across Platforms - TV, Film, Broadband, Mobile, Virtual Economies, Music and Games – Reinventing the Commerce & Media Model Jeremy Daly, Director of Digital Planning, Euro RSCG New York Simon Kelly, Chief Operating Officer, Story Worldwide Kenneth Hertz, Senior Partner, Hertz and Lichtenstein LLP Jeff Gomez, CEO, Starlight Runner Entertainment Chase Norlin, CEO, AlphaBird Neil McGinness, CEO, Weekly World News, Moderator For Session Description, Speaker Bios and Video Click Here Session B: Strategic Relationships: TV, Broadband, Advertising and Devices – All Video All the Time Peter Blacker, Executive Vice President, Digital Media and Emerging Businesses, Telemundo Marc Siry, SVP, Digital Products and Services, NBC Universal Tara Maitra, VP & GM of Content Services & Ad Sales, TiVo Inc. Jacqueline Corbelli, CEO, BrightLine Richard Fisher, President and CEO, Premier Retail Networks Devin C. Johnson, General Manager Digital Works@NBCU, NBC Universal Joy Marcus, US General Manager, Dailymotion Howard Bass, Advisory Partner, Media & Entertainment, Ernst & Young, Moderator For Session Description, Speaker Bios and Video Click Here Session C: Hypertargeting: Ad Networks, Ad Serving and Ad Targeting Benjamin Chen, Chairman and CEO, Mochila Michael Bologna, Director, Emerging Communications, GroupM Stephen Yap, Head of Platform Sales, Google Mike Seiman, CEO, CPX Interactive Lewis Rothkopf, Senior Vice President, Network & Exchange, BrightRoll Paul Barrett, Senior Industry Consultant, Teradata, a division of NCR Paul McClay, Director of Strategy, Definition 6 Chris Hollenbeck, Managing Director of Granite Ventures, Moderator For Session Description, Speaker Bios and Video Click Here Thursday, March 10th Day Long Strategic Track The Future of Advertising Track 10:45 AM - Noon Session A: Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Outdoor, Mobile, VOD & PVR Colleen Brown, President & CEO, Fisher Communications Greg Kahn, EVP, Business Development Director, Optimedia US Marc Ruxin, EVP, Chief Innovation Officer, Universal McCann Craig Woerz, Managing Partner, Media Storm L.L.C. Scott Brown, SVP Media Strategy & Digital Platforms, The Nielsen Company Laurence Hallier, CEO, Show Media Mark Altschuler, Vice President of National Advertising Sales, Comcast Spotlight Jim Turner, Senior Vice President, Product Management, Canoe Ventures Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator For Session Description, Speaker Bios and Video Click Here 12:30 PM - 1:45 PM Session B: The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment Mark Fortner, Vice President, Executive Creative Director, MTV Networks Digital Jane Olson, Senior Vice President, Marketing and Brand Strategy, Oxygen Media Rob Klippel, VP, New Products & Operations, Comcast Spotlight Lewis Henderson, CEO, Davie Brown Entertainment Rick Song, Senior Director, Eastern US Sales, Microsoft Advertising Susan Bonds, CEO, 42 Entertainment Russell Wallach, President, LiveNation Network Xavier Kochhar, Managing Partner, Media Link, LLC, Moderator For Session Description, Speaker Bios and Video Click Here 2:15 PM - 3:30 PM Session C: Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile Jeff Plaisted, National Sales Manager, Microsoft Mobile Advertising, Microsoft Corporation Debbie Solomon, Managing Director, Business Planning, Mindshare Brian Fitzgerald, Co-Founder, Evolve Media Corp. & President, Gorilla Nation Media Richard Yaffa, CEO, President, Media Ventures Group Holdings David Rosenberg, Director of Emerging Media, JWT New York Shaukat Shamim, CEO & Co-Founder, Buysight Dave Kaplan, SVP, Product Leadership, Nielsen IAG Linda Gridley, President and CEO, Gridley & Company LLC, Moderator For Session Description, Speaker Bios and Video Click Here 5:00 PM - End of Day	Tuesday, March 8th, 2011 7:15 PM – 9:30 PM Bloomberg Welcome Dinner at the Bloomberg Building Themed Evening Dinners Wednesday, March 9th 6:30 PM – 8:30 PM Dinner I Media Transformation – TV, Magazines, Newspapers and Books Gary Carter, Chief Operating Officer, Fremantle Entertainment Additional speakers to be announced Dinner II: The Finance Dinner: Media, Entertainment, Technology and Money: Funds, Mergers, Acquisitions, Takeovers and Targets Craig Moffett, VP & Senior Analyst, Sanford C. Bernstein & Co. Jean Manas, Chief Executive Officer, Foros Roben Farzad, Senior Writer, Bloomberg Businessweek Additional speakers to be announced Attendee & Press Registration - Click Here Co-Located Event (Included in Media Summit Registration) THE TRANSMEDIA SUMMIT – Indie Producers, Agency Creatives, Strategic Marketing and Social Media Storytellers - Click Here Program Booklet (click on Image) Speaker Selection Is Now in Process. If you would like to be considered as a speaker for this or a future event, please email your request with Speaker Bio Info, Company Backgrounder and identify the session(s) from the current agenda, email Victor Harwood: vharwood@digitalhollywood.com For More Information on Speaking, Click Here Prices at a Glance Event Sponsor - $11,500 Premium Sponsorships begin at $21,500 Attendee Sponsorships - $4500 Program Advertising - $2850 Click Here for More Info Registration - Click Here Wednesday, March 9th The Workshops Media in Transition Workshops 10:45 AM - Noon Session A: Merging Content with New Technologies - Part I: Content Reinvention with the Next Generation of News Readers, Tablets and Mobile Devices Saul Berman, Global Strategy & Change Leader, IBM Renee J Plato, Vice President Digital Video Distribution, ABC/ Disney/ ESPN Media Networks Vineet Madan, Vice President and Global Head of Strategy and Corporate Development, McGraw-Hill Education (MHE) Lee Huang, Product Director, Barnes & Noble Digital Newstand Matt Jones, VP of Mobile Strategy and Operations, Gannett Digital Network Kinsey Wilson, SVP and General Manager, NPR Digital Media Mark Walsh, CEO and chairman, GeniusRocket, Moderator For Session Description, Speaker Bios and Video Click Here 12:30 PM - 1:45 PM Session B: Magazines, TV, Newspapers & Books – Developing a SuperApp Experiential Platform Jim Schachter, Associate Managing Editor, The New York Times Richard Gingras, Chief Executive Officer, Salon Donald Chesnut, Global Experience Design Lead, SapientNitro Oke Okaro, Head of Bloomberg Mobile Liz Schimel, EVP, Consumer Relationship Management and Digital Media, Meredith National Media Group Lisa Hsia, Senior Vice President, NBC Universal Bravo Marty Schecter, Director of E-Business Development, John Wiley and Sons, Moderator For Session Description, Speaker Bios and Video Click Here 2:15 PM – 3:30 PM Session C: Merging Content with New Technologies - Part II: Content Reinvention with the Next Generation of News Readers, Tablets and Mobile Devices Pam Horan, President, Online Publishers Association (OPA) Pallavi Shah, General Manager, BookPrep Business, Hewlett-Packard Jerry Kowal, Senior Vice President, Digital Media, Endemol USA Doug Gottlieb, VP of Mobile Products, iVillage, NBC Universal Alex Limberis, COO, VP, Business Development, Next Issue Media Len Rand, Managing Director, Granite Ventures, Moderator For Session Description, Speaker Bios and Video Click Here 3:45 PM - 5:00 PM Session D: Content for the New Platforms: Tablet & SmartPhone, Web and TV, Custom Ad and Branded Advertising Matt Farber, President, DoubleBounce Filipe Fortes, co-founder and CTO, Treesaver Chris Young, Chairman and Chief Executive Officer, Digital Broadcasting Group (DBG) Frank Radice, Expert in Residence, Definition 6 Joey Levin, CEO, Mindspark Interactive Network David Gill, Vice President Mobile Media and Marketing, The Nielsen Company Thomas Tafuto, CEO, Interactive Outliers (i/o inc.), Moderator For Session Description, Speaker Bios and Video Click Here Workshop II Technologies of Innovation 10:45 AM - Noon Session A: Video Anytime Anywhere: Video Across Platforms - Television, Internet and Mobile – Understanding the Value Proposition Bill Livek, Chief Executive Officer, Rentrak Corporation Jayant Kadambi, Co-Founder & President, YuMe Dave DelBeccaro, CEO, Music Choice Sachin Sathaye, Senior Marketing Manager for Video Solutions, Service Provider Group, Cisco Michael Wheeler, Vice President, NTT Communications Global IP Network Marty Roberts, Vice President of Sales and Marketing, ThePlatform Tiran Dagan, Senior Manager/Media & Entertainment, Ernst & Young, Moderator For Session Description, Speaker Bios and Video Click Here 12:30 PM - 1:45 PM Session B: Over the Top TV – Content and the Consumer Experience – New Technologies as Gateway to the New Hollywood Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen Media Susan Panico, Senior Director, PlayStation Network at Sony Computer Entertainment America Olivier Manuel, Lead, Content Solutions Group Samsung Electronics America Jay Fehnel, SVP and COO, Entertainment Products, Tribune Media Services Edgar Villalpando, Senior Vice President of Marketing, ActiveVideo Ed Lee, Vice President, Business Development, Roku Jeffrey Binder, General Partner, Genovation Capital, Moderator For Session Description, Speaker Bios and Video Click Here 2:15 PM – 3:30 PM Session C: The NexGen Entertainment Home Experience - From the Smart & Connected TV to the Set-Top, Consoles & PC Experience Gregg Bernard, Senior Director - Business Development, Sony Corporation Of America Phil Wiser, co-founder, Chairman and President, Sezmi Bert Hesselink, CTO, Western Digital Scott Lincke, Senior Director of Products, Yahoo! Connected TV, Yahoo! Roger Pavane, Senior Vice President, PaymentOne Timothy Dodd, Vice President and General Manager, Neustar Media Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator For Session Description, Speaker Bios and Video Click Here 3:45 PM – 5:00 PM Session D: TV, Video and Broadband - New Content - New Networks - Streams, Platforms, Devices Louisa Shipnuck, Managing Principal, Media and Entertainment Industry, Verizon Business Bryan Perez, SVP/GM, NBA Digital Scott Drake, Vice President, CNBC Digital Rhodes Mason, Vice President of Business Development, Internet Video Archive (IVA) Victor Perton, Commissioner to the Americas, State Government, Victoria, Australia Alex Barkaloff, Executive Producer, Digital Media, Lionsgate Devin Leonard, Staff Writer, Bloomberg Businessweek, Moderator For Session Description, Speaker Bios and Video Click Here Thursday, March 10th Day Long Strategic Track The Future of Advertising Track 10:45 AM - Noon Session A: Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Outdoor, Mobile, VOD & PVR Colleen Brown, President & CEO, Fisher Communications Greg Kahn, EVP, Business Development Director, Optimedia US Marc Ruxin, EVP, Chief Innovation Officer, Universal McCann Craig Woerz, Managing Partner, Media Storm L.L.C. Scott Brown, SVP Media Strategy & Digital Platforms, The Nielsen Company Laurence Hallier, CEO, Show Media Mark Altschuler, Vice President of National Advertising Sales, Comcast Spotlight Jim Turner, Senior Vice President, Product Management, Canoe Ventures Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator For Session Description, Speaker Bios and Video Click Here 12:30 PM - 1:45 PM Session B: The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment Mark Fortner, Vice President, Executive Creative Director, MTV Networks Digital Jane Olson, Senior Vice President, Marketing and Brand Strategy, Oxygen Media Rob Klippel, VP, New Products & Operations, Comcast Spotlight Lewis Henderson, CEO, Davie Brown Entertainment Rick Song, Senior Director, Eastern US Sales, Microsoft Advertising Susan Bonds, CEO, 42 Entertainment Russell Wallach, President, LiveNation Network Xavier Kochhar, Managing Partner, Media Link, LLC, Moderator For Session Description, Speaker Bios and Video Click Here 2:15 PM - 3:30 PM Session C: Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile Jeff Plaisted, National Sales Manager, Microsoft Mobile Advertising, Microsoft Corporation Debbie Solomon, Managing Director, Business Planning, Mindshare Brian Fitzgerald, Co-Founder, Evolve Media Corp. & President, Gorilla Nation Media Richard Yaffa, CEO, President, Media Ventures Group Holdings David Rosenberg, Director of Emerging Media, JWT New York Shaukat Shamim, CEO & Co-Founder, Buysight Dave Kaplan, SVP, Product Leadership, Nielsen IAG Linda Gridley, President and CEO, Gridley & Company LLC, Moderator For Session Description, Speaker Bios and Video Click Here	2011 CES - SmartPhone & Tablet at CES, Cable Conference at CES & DH at CES, January 5-7, 2011, Las Vegas Convention Center, Click Here Media Summit, New York - March 9-10, 2011 • Lighthouse Conference Center Digital Hollywood Spring, Los Angeles May 2-5, 2011, Ritz Carlton, Marina del Rey - Click Here Variety Entertainment and Technology Summit, May 2nd, 2011, Ritz Carlton, Marina del Rey - Click Here Variety Entertainment and Technology Summit, October 17, 2011, Ritz Carlton, Marina del Rey - Click Here Digital Hollywood Fall, October 17-20, 2011, Ritz Carlton, Marina del Rey Digital Hollywood New York City, November, 15-17, 2011 - Media Disruption: TV, Film & Video, Magazines, News, Books Games & Advertising Last Year's Speakers: Janet L. Robinson, President and Chief Executive Officer, The New York Times Company Arthur O. Sulzberger, Jr., Chairman, The New York Times Company & Publisher, The New York Times John Partilla, Executive Vice President and President of Global Media Sales, Clear Channel Media Holdings Bruce Campbell, President, Digital Media and Corporate Development, Discovery Communications Doug Checkeris, CEO, MediaCom North American Tuna N. Amobi, Director, Consumer Discretionary, Media & Entertainment, Standard & Poor’s Equity Research Eileen Naughton, Director, Media Platforms, Google Lee Doyle, Chief Executive Officer, North America, Mediaedge:cia Bant Breen, President, Worldwide Digital Communications, Interpublic Saul Berman, Global Lead Partner and Executive, IBM Global Business Services, Media & Entertainment Industry Jeff Lanctot, Managing Director, Microsoft Advertising Doug Scott, President, OgilvyEntertainment Jean-Briac (JB) Perrette, President, NBC Universal Digital Distribution Robert Tercek, President Digital Media, OWN: The Oprah Winfrey Network Greg Clayman, Executive Vice President, Digital Distribution & Business Development, MTV Networks Richard Cooperstein, Head of International Business Development and Strategy, Facebook James A. Pitaro, Vice President, Yahoo! Media Lewis Henderson, CEO, Davie Brown Entertainment Ira Rubenstein, Executive Vice President, Global Digital Media Group, Marvel Entertainment, Inc. Roy Bank, President, Television, Merv Griffin Entertainment Mike Kelly, President and Chief Executive Officer, The Weather Channel Companies Joan H. Gillman, President, Time Warner Cable Media Sales, EVP, Time Warner Cable Roger Keating, Senior Vice President, Hearst Television Scott Mills, President and COO, BET Networks Shahid Khan, Senior Partner, Interactive Broadband Consulting, LLC Bill Tucker, Chief Executive Officer, MediaVest USA Mark J. Penn, President of Penn, Schoen and Berland and Worldwide President & CEO, Burson-Marsteller Bill Battino, GBS Managing Partner, IBM Global Communications Sector, John Hogan, Chief Executive Officer, Clear Channel Radio Michael Kassan, Chairman & CEO, Media Link LLC Jimmy Wales, Founder of Wikipedia, Co-Founder of Wikia Speakers: Caterina Fake, Co-Founder of Flickr and Hunch.com Greg March, Director of Digital Media, Wieden + Kennedy Frank Rose, Author and Contributing Editor, Wired Andrew Keen, Author and Advisor to Arts & Labs Paul Slavin, Senior Vice President, Digital, ABC News Lem Llyod, VP of U.S. Newspaper Consortium, Yahoo Charlie Tillinghast, President, MSNBC.com Josh Resnik, Vice President and General Manager, Gannett Digital Media Network Sarah Chubb, President, Conde Nast Digital Steven Schwartz, Chief Digital Officer, Wenner Media Allison Goldberg, Managing Director & Group Vice President, Time Warner Investments Richard J. Bressler, Managing Director, Thomas H. Lee Partners, L.P. Peter Rokkos, Partner & General Counsel, Comcast Interactive Capital (CIC) Robert C. Raciti, Ph.D., CEO, Raciti Capital Advisors, former, SVP, GE Capital’s Media, Communications, & Entertainment (MCE) Muriel Malka, Senior Vice President, Corporate Strategy and Development group, NBC Universal Paul H. Lee, Senior Vice President, Peacock Equity Fund Eduardo Hauser, Founder & CEO, DailyMe, Board of Directors, NPR (National Public Radio) Merrill Brown, Chief Strategist, Press+ Greg Coleman, President and Chief Revenue Officer of the Huffington Post Steven L. Canepa, General Manager, Global Media & Entertainment Industry, IBM Media & Entertainment Industry Guy Vidra, Head of Business Development & Emerging Media, Washington Post Media Shawn Gold, CEO, Cocodot, former CMO, MySpace George Linardos, Vice President, Products, Media & Games, NOKIA Jim Eadie, Vice President of Digital Distribution, MTV Networks Jeffrey Litvack, GM of Mobile and Emerging Products, Associated Press Alain Mutricy, Senior Vice President, Product Management, Mobile Devices business, Motorola, Inc. Jonathan Barzilay, SVP Programming & Advertising, FLO TV Inc. Steve West, Emerging Tehnology & Media, Alcatel-Lucent Albert B. Chu, Vice President, Marketing & Alliances, ACCESS Systems Americas, Inc. Archive of Last Year's Full Agenda - Click Here	Speaker Selection Is Now in Process. If you would like to be considered as a speaker for this or a future event, please email your request with Speaker Bio Info, Company Backgrounder and identify the session(s) from the current agenda, email Victor Harwood: vharwood@digitalhollywood.com For More Information on Speaking, Click Here