 Scroll Down for Complete Agenda Digital Hollywood Spring, Santa Monica, California Date: May 3-6, 2010 Location: The Loews Santa Monica Beach Hotel, Santa Monica, California, Tel: (310) 458-6700 Attendee & Press Registration Information - Click Here Speaker Submission Info & Procedure - Click Here Note: Digital Hollywood has multiple tracks on each day. Attendees will be free to move from conference room to conference room during the day. There will be from four to seven concurrent sessions - depending on the Day - see the very long agenda below.  For Conference Videos of the recently held Digital Hollywood Events - Click Here Co-Located Events: Digital Hollywood is Host to a number of co-located Events I. The Variety Entertainment and Technology Summit - Monday, May 3rd - Click Here II. The Hollywood Content Summit - Click Here Affiliated Organizations • Writers Guild of America • Screen Actors Guild • AFI Digital Content Lab • Academy of Television Arts & Sciences • KCET, a PBS Affiliate • International Documentary Association Affiliated Companies: • Adobe • Imdb • IndieWire • SnagFilms • Withoutabox • IndieGoGo • Eqal Summit Produced by: Gerber Rigler Producing and Executive Consulting for Digital Hollywood Track Codes: I. Digital Hollywood Finance - DHFi II. Hollywood 2.0 – Disruption and Transformation – H2.0 III. The Advertising Platform – The Upfronts - AdvUp IV. Hollywood Content Summit - HwdSummit V. The Smartphone – SmPh VI. Digital Money, Virtual Currencies & Virtual Goods DMny VII. Hollywood & Games – HGmz Co-Hosted by: International Games Developers Association VIII. The Video Platform: ViDeo – (Flatscreen, Set-top, Delivering Video, Video Analytics, Video Advertising, Live and OnDemand Video Programming) IX. Hollywood Apps - APPs X. Music 2.0 – Music2.0 XI. New Ideas, New Visions – NuVIS XII. Content Rights - Digital Rights Program - DiRghts XIII. Start-Up Boot Camp - Entertainment & Technology Primer - Money and Strategy – START XIV: Telco 2.0 - Co-Located Event - Wednesday, May 5th - Click Here The Complete Agenda Digital Hollywood Spring May 3-6, 2010 Loews Santa Monica Beach Hotel Pre-Day Events - The Strategic Sessions Monday, May 3rd 10:00 AM – 11:15 AM Track I: AdvUp-1, DiRghts-1 Consumer Privacy, Tracking & Targeting: Consumer Rights and Enhanced Technology and Commerce Services Track II: DHFi-1 Media & Entertainment Valuation Symposium Hosted by: Media Valuation Partners 10:15 AM - 11:00 AM - HwdSummit Comedy Masters: Superstars and Hidden Gems 11:30 AM – 12:15 PM - HwdSummit Comedy Crossovers: Sitcoms, Virals, Pilot Season 12:45 PM – 1:30 PM - HwdSummit Online Distribution for Docs - Lunch Session sponsored by SnagFilms / IndieWire 1:00 PM – 2:15 PM Track I: DHFi-2, H2.0-1 The New Hollywood Equation – Content Owners, New Platforms, Agents & Commerce Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator Speakers to be announced Track II: AdvUp-2 Hypertargeting: Ad Networks, Ad Serving and Ad Targeting Beth Greve, Head of Display-Automotive, Google Darren Herman, Chief Digital Media Officer. Kirshenbaum Bond Senecal + Partners Tod M. Sacerdoti, CEO & Founder, BrightRoll, Inc. Sean Kegelman, SVP/Partnerships and Ventures, VivaKi James Semenak, Principal Industry Consultant, Media and e-Business Consulting, Teradata Corporation James Colborn, Director, Microsoft Advertising Deloitte Services LP, Moderator to be announced Track III: SmPh-1, HGmz-1, NuVIS-1, APPs-1 iPhone Apps, iPad Apps, Twitter Apps and Mini-Apps as the Next Platform: Communication, Games and Commerce in Mobile, Social Media & Broadband & Music Jeffrey Litvack, GM of Mobile and Emerging Products, Associated Press Chris Hollenbeck, Managing Director and Founding Member, Granite Ventures Natalie Petouhoff, Senior Analyst, Forrester Research Cheryl Lucanegro, SVP, advertising, Pandora Sun Jen Yung, Managing Director, Nightwood Capital, Moderator Track IV: Co-Located Event Variety Entertainment & Technology Summit 2:00 PM – 2:45 PM - HwdSummit The Digital Documentarian Part 1 – DIY all the way 3:15 PM – 4:00 PM - HwdSummit The Digital Documentarian Part 2 – Crowd Funding, Alternative Distribution, Community Building and Social Marketing 2:30 PM – 3:30 PM Track I – DMny-1, HGmz-2, NuVIS-2 Social Gaming: Online and Mobile - Design, Distribution, Virality, Cross-Promotion & Monetization Michael Pole, Founder, President, Trilogy Studios Andrew Schneider, Co-founder & President, LiverGamer Mike Goslin, Vice President Product Development, Hangout, former VP Disney Online DreamWorks Animation, tba Microsoft, tba Steve Poehlein, Director, Media & Entertainment Solutions, Hewlett-Packard, Moderator Track II - AdvUp-3 Advertising NEXT: Social Networks, TV & Video, Broadband, Mobile and Games Simon Kelly, Chief Operating Officer, Story Worldwide Richard Jalichandra, CEO, Technorati Louisa Shipnuck, Managing Principal, Media and Entertainment Industry, Verizon Business Nash Parker, Director, Emerging Technology & Media, Alcatel-Lucent Phil Miano, National Director, AOL Mobile Advertising Shelby Cox, Director of Partnerships, Promotion + In-Game Media for 2K, Take-Two Interactive Orange, speaker to be announced Track III - H2.0-2, SmPh-2, APPs-2 Merging Content with New Technologies - Content Reinvention with the Next Generation of Tablets, eReaders and Mobile Devices Dave Ulmer, Senior Director, Entertainment Products, Motorola Lincoln Bjorkman, EVP, Executive Creative Director, Digitas Renee Plato, VP Digital Video Distribution ABC, Disney and ESPN Media Networks, The Walt Disney Company Dan Schechter, Vice President, L.E.K. Consulting Russell P. Reeder, President and CEO, LibreDigital, Inc., Moderator Track IV: Co-Located Event Variety Entertainment & Technology Summit 3:45 PM – 5:00 PM Track I - H2.0-3, ViDeo-1 Cable, TV and Broadband - New Content - New Networks - Streams, Platforms, Devices Malik Ducard, SVP Digital Distribution, The Americas, Paramount Digital Entertainment Stephan Shelanski, Executive Vice President, Programming, Starz Entertainment, LLC Paul Colichman, co-founder and CEO, Here Media, Inc. Paul Levine, President, New Media, Current TV Shannon O’Neill, SVP & General Manager, New Media Ventures, GolfChannel.com Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator Track II - AdvUp-4 Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile Benjamin Chen, Chairman/CEO, Mochila Kenneth Papagan, President & Chief Strategy Officer, Rentrak Corporation Mark Yesayian, Managing Director, Digital West, MEC Interaction Charlie Rahilly, President of National Advertiser Platforms, Clear Channel Radio Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario Kyle Johnson, Director of Media Products, Compete Marty Collins, Group Marketing Manager, Microsoft Track III – DMny-2, HGmz-3, DHFi-3, APPs-3 Digital Money - Virtual Currencies: Experimenting and Developing a Micropayment Economy Susan Wu, CEO and founder, ohai David Marcus, founder and CEO, Zong Mihir Shah, Chief Revenue Officer, Offerpal Media Danny Shader, founder and CEO, Kwedit, Inc. Karl Mehta, Co-Founder & CEO, PLAYSPAN, Inc. Tim Chang, Principal, Norwest Venture Partners, Moderator Track IV: - Co-Located Event Variety Entertainment & Technology Summit 4:30 PM – 6:00 PM - HwdSummit DH Pitch Camp Part 1 – Pitching your Documentary, Reality Show and Non-Fiction Web series. Presented by IndieGoGo End-of-Day Poolside Reception Special Events: 5:00 PM - 6:30 PM Variety Poolside Party Hosted by:  6:15 PM - DHFi-4 - Evening Dinner – Sign-up on Registration Page Digital Hollywood Finance Dinner: Private Equity, VC and Investment 6:15 PM - DMny-3, HGmz-4, DHFi-5, APPs-4 - Evening Dinner – Sign-up on Registration Page Virtual Currencies, Virtual Goods, Social Gaming Dinner Tuesday, May 4th SuperSessions 9:00 AM - 10:15 AM Track I: AdvUp-5 Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms Gabe Vehovksy, EVP, Strategy and Client Solutions, Discovery Communications Peter Groome, co-founder and President, Fathom Communications, Omnicom Lance Podell, Chief Executive Officer, Next New Networks John Partilla, Executive Vice President and President of Global Affairs for Clear Channel Media Holdings Microsoft, speaker to be announced Saatchi & Saatchi, speaker to be announced Doug Scott, President, OgilvyEntertainment, Moderator Track II: AdvUp-6, DMny-4 Freemium – Free Vs. Pay - The Conundrum of Content Monetization – Addressing the Economics of Abundance Satya Patel, Principal, Silicon Valley, Battery Venture John McCarus, VP Director Brand Content, DIGITAS Richard Gingras, Chief Executive Officer, Salon Shawn Gold, CEO, Cocodot, former CMO, MySpace Eduardo Hauser, Founder & CEO, DailyMe, Board of Directors, NPR (National Public Radio) Deloitte Services LP, Moderator to be announced Track III: ViDeo-2 Ubiquitous Video to the Consumer: The Technology & Content Enablers - Broadband, IPTV, Mobile & TV John Watson, Executive Director AT&T Digital Media Services Michael Goldfine, President, AEG Digital Media Shalini Govil-Pai, Lead Product Manager, Youtube/Google Jonathan Ruff, Senior Director, Technical Marketing, Motorola Applied Research Center Paul Childers, CEO, Rubber Duck Media Nicholas Butterworth, CEO, HD Cloud Amy Friedlander Hoffman, President, Priority Digital Media, Moderator Track IV: HGmz-5, DMny-5, APPs-5 Innovation in Games, Game Networks and Social Gaming - Massive User Communities and Commerce Keith Lee, CEO & Co-Founder, Booyah Donna Powell, president and COO, Meteor Games Don L. Daglow, President and CEO, Stormfront Studios Allen DeBevoise, Chairman and Chief Executive Officer, Machinima.com Rob Seaver, Founder and Chief Executive Officer, Vivox Microsoft, speaker to be announced Mike Vorhaus, President, Magid Advisors, Moderator 9:00 AM – 9:45 AM - HwdSummit TV Track - Academy of Television Arts and Sciences Mini-Summit: Next TV and Beyond 10:15 AM – 11:00 AM - HwdSummit Academy of Television Arts and Sciences The Return of the Sponsor: Programming and Brand Integration 10:45 AM - Noon Track I: H2.0-4 Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience Greg Clayman, Executive Vice President, Digital Distribution & Business Development, MTV Networks Jason Klarman, General Manager, Oxygen Media Curt Marvis, President of Digital Media, Lionsgate Ilsa Berg, Director, Programming, Fox Television Studios Ira Rubenstein, Executive Vice President, Global Digital Media Group, Marvel Entertainment, Inc., Moderator Track II: AdvUp-7, ViDeo-3 Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale David Trumpey, Vice President, Group Creative Director, MRM Worldwide Seattle Anthony Di Biase, Executive Creative Director, Wunderman Southern California Gustavo Alvarado, Partner, Group Media Director. MEC Interaction Scott Rosenberg, VP of Advanced Advertising, Rovi Corporation Beth Doyle, Innovations Associate Director, VivaKi Microsoft, speaker to be announced Ajay Chopra, General Partner, Trinity Ventures, Moderator Track III: SmPh-3, APPs-6 The Smartphone - Tablet Economy: Apps, Devices, Commerce, Video, Music & Consumer Obsession Cameron Friedlander, VP, Director of Creative technology, Designkitchen Matthew Fix, Principal, Vodafone Ventures Will Pinnell, Director of Mobile Strategy, Sabre Holdings Michael Rice, senior vice president, Director of Digital, McCann Erickson Los Angeles Michael Bramlage, Director of Product Management, Nokia Yahav Isak, Director of Interactive Production, JWT Track IV: HGmz-6 Games and Hollywood: Games, Feature Animation, Brands, Advertising and Commerce: Establishing the Cross Platform Business Strategy Geoff Keighley, Host and Executive Producer, Spike TV Aaron Lassila, Director, Global Media Sales, Electronic Arts Xbox, Microsoft, speaker to be announced Dreamworks, tba Gordon Bellamy, Sr. Producer, Emerging Media, yU + co., Moderator Additional speakers to be announced 10:45 AM - Noon - Special Workshops Workshop A: Master Class in Creativity, H2.0-5, HGmz-7 Avatar and Beyond: GCI, Digital Imagining – The Artist - The Writer – The Director – The Producer Workshop B: DHFi-6 Global Finance: Israel - Investment, Partnering and Development 11:30 AM – 12:15 PM - HwdSummit The 3D Revolution – Avatar and YouTube coming to the Rescue of the Theatrical Experience 12:30 PM – 1:45 PM Special Presentation - DHFi-7, NuVIS-3 Demos at Digital Hollywood – Breakthroughs in Entertainment and Technology Hosted by: Art Chang, founder and CEO, Tipping Point Presentations by: Daren Tsui, CEO and co-founder, MSpot Jim Lanzone, founder and CEO, Clicker.com, Noora Guldemond, Head Sales & Marketing, Metaio Inc. Trusight's DRC (Digital Retinal Code) 12:30 PM – 1:45 PM Track I: AdvUp-8 Digital Hollywood Upfronts Cross Platform Advertising - Agency, Networks, Content Partners, Brands Hosted by: Microsoft Advertising Track II: H2.0-6 Hollywood and Media Reinvented - Traditional Media Transformed! Internet Video, Mobile & Games: Broadband as Next Generation Mass Media Programming and Big Business Joerg Bachmaier, SVP, Digital Media & Business Development, Endemol USA Luke Bradley-Jones, Managing Director, BBC.com Digital Media, BBC Worldwide John Najarian, Executive Vice President, Digital Media and Business Development, Comcast Entertainment Group (E!, Style, G4) Greg Kahn, EVP, Business Development Director, Optimedia US Matt Farber, President, Wilderness Media & Entertainment, Founder, Logo Christian Kugel, Senior Vice President, VivaKi Shahid Khan, Senior Partner, Interactive Broadband Consulting, LLC, Moderator Track III: H2.0-7, ViDeo-4 Beyond Avatar: The Explosion of 3D - 3D Platform for Feature Films and Television John Rubey, President, AEG LIVE Greg Foster, Chairman and President of Filmed Entertainment of IMAX Corporation Buzz Hays, Senior Vice President, Sony 3D Technology Center, Sony Corporation of America Marty Shindler, CEO, The Shindler Perspective, Moderator Track IV: SmPh-4, APPs-7 SmartPhone as Lifestyle: The Communicator, the Entertainer, the Social Experiential Network and Device Albert Chu, Vice President of Marketing & Alliances, ACCESS Systems Americas, Inc. Patrick Collins, Chief Executive Officer, 5th Finger Brandon R. Lucas, VP and GM, Mobile, Black Entertainment Television Bob Struble, President and CEO, iBiquity Matthew Feldman, President and CEO, Versaly Entertainment Lucy Hood, Executive Director, Institute for Communications, Technology Management, USC Marshall School of Business, Moderator 12:45 PM – 1:30 PM - HwdSummit Software Revolutions for digital and analog Filmmakers - Lunch Hosted by Adobe Systems 2:00 PM – 2:45 PM - HwdSummit Web Indies Explosion 2:15 PM – 3:30 PM Track I: H2.0-8, ViDeo-5 Video Anytime Anywhere: Video Across Platforms - Television, Broadband and Mobile – Understanding the Value Proposition Mark Wurtzel, Regional Sales Manager, Google TV Ads Bruce Eisen, Vice President, Online Content Development & Strategy, DISH Network Allen Duan, Vice President, Digital Distribution and Partner Relations, MTV Networks Stephen Condon, Director Market Development AT&T Digital Media Services Ed Bunnell, VP Programming, FOXSports.com John Davi, Director, Engineering, Media Solutions Group, Cisco Tim Hanlon, Managing Director, Riverview Lane Associates, Moderator Track II: H2.0-9 Hollywood 2.0 - Content & Commerce: New Rules for the Film, TV, Broadband & Mobile Video Industry - Deals, Advertising and Commerce Marcelo Camberos, Vice President, Business Development & MD, International, Funny or Die Jared Tobman, Executive Vice President of Digital and Production, Reveille LLC Roy Bank, President, Television, Merv Griffin Entertainment Sharon Waxman, Editor in Chief, TheWrap, Moderator Additional speakers to be announced Track III: AdvUp-8 The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment David Kang, Senior Vice President and General Manager of Subscription Services, Rodale Devery Holmes, President & CEO, Spark Alliance Marketing Jon Vlassopulos, CEO, skyrockit Peter Daboll, Chief Executive Officer, Bunchball Russ Axelrod, Marketing Manager, Microsoft Xavier Kochhar, Managing Partner, Media Link, LLC, Moderator Track IV: SmPh-5, Video on the Smartphone - Entertainment & Information Programming Jumpstarts the Revolution Francisco Varela, Head of Wireless Partnerships, YouTube Madeline Herdrich, Vice President of Mobile, Paramount Pictures Digital Entertainment Group Jonathan Barzilay, SVP Programming & Advertising, FLO TV Inc. Jerry Rocha, Vice President of Mobile Media, The Nielsen Company Jacquie Robison, Senior Director of Marketing, MobiTV L.M. Kit Carson, Filmmaker/Journalist, AFRICA DIARY Frank Chindamo, President & Chief Creative Officer, Fun Little Movies, Moderator Special Workshops 2:15 PM – 3:30 PM Workshop A: ViDeo-6, DiRghts-2 Network Neutrality – The Implications of FCC, Industry and Consumer Mobilization Susan Cleary, VP-general Counsel, Independent Film & Television Alliance Anne M. Swanson, Member, Dow Lohnes, Moderator Additional speakers to be announced Workshop B: HGmz-8, DMny-6 Virtual Economies, MMOs, Virtual Worlds & Virtual Goods Craig Sherman, CEO, Gaia Online Cindy Armstrong, CEO, WebWars Kevin Dasch, VP of Finance and Business Development, IMVU Tom George, Director of Online Marketing and E-Commerce, Turbine, Inc. David Traub, VP Business Development, DigitalSportsMedia, Moderator 3:15 PM – 4:00 PM - HwdSummit Web Series Development – Pilot season without a Net 3:50 PM - 5:00 PM Track I: AdvUp-9 Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Mobile, VOD & PVR Carolyn Everson, Chief Operating Officer and Executive Vice President, Ad Sales, MTV Networks Brandon G Berger, Vice President, Digital Innovation, MDC Partners Lori H. Schwartz, Senior Vice President, Director of Emerging Media, Interpublic Emerging Media Lab Tara Maitra, VP & GM of Content Services & Ad Sales, TiVo Inc. Scott Brown, SVP Media Strategy & Digital Platforms, The Nielsen Company Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator Track II: HGmz-9 Games: 360 IP Development - From Casual to Immersive: Full-Spectrum Development Across Movies, Toys, Games, Virtual worlds and TV John Hieght, Head of Product Development, Sony's God of War Studio James Jones, Vice President of Creative Production Hasbro, Inc. Jim Veeveart, President of Production, Jerry Bruckheimer Games Tim Chang, Principal, Norwest Venture Partners Marty Poulin, CEO, ShadyLogic Studios, Moderator Track III: H2.0-10 The Hollywood Producer - The Real Deal: Reinventing the Strategy, the Platforms and the Revenue Streams Amber J Lawson, Comedy Publisher, Babelgum International Scott Ehrlich, CEO, Agility Studios Paul Kontonis, Vice President, Branded Content, Matter Entertainment Frank H. Nein, co-founder, SVP of Business Development & Marketing Communications, Lexicon Digital Communications David Tochterman, President, Versatility Media, Moderator Track IV: SmPh-6, HGmz-10, APPs-8 SmartPhone, iPad, Tablets - Games, Music and Content- the Strategies, the Market, the Rewards Stephen Jackson, President and CEO, Smashing Ideas Michael Schade, CEO and Co Founder, Fish Lab Matt Story, Director, Denuo 4:30 PM – 6:00 PM - HwdSummit DH Pitch Camp Part 1 – Pitching your Web series - Presented by IndieGoGo 3:50 PM - 5:00 PM Workshop A: ViDeo-7 Delivering Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience Tom Ellsworth, CEO, GOTV Josette Bonte, Chief Digital Media Strategist, Cisco IBSG Marty Roberts, VP, Marketing, thePlatform Marc Scarpa, CEO, SimplyNew Mariana Danilovic, Co-Founder, President & CEO, Director, ultralivetv Mike Glickenhaus, CEO, VMIX Andy Vitus, Principal, Scale Venture Partners, Moderator Tuesday, May 4th - 5:00 PM End-of Day Poolside Reception - Loews Hotel Hosted by Microsoft Advertising  6:15 PM – 9:00 PM - HGmz-10 Evening Dinner – Sign-up on Registration Page Hollywood and Games Dinner Co-Hosted by: International Games Developers Association 6:15 PM – 9:00 PM Evening Dinner – Sign-up on Registration Page iPad, Tablets, Apps - Content Revolution Dinner 7:00 PM – 9:00 PM - HwdSummit Digital Hollywood Excellence Tribute Digital Hollywood - Day Two Wednesday, May 5th 9:00 AM - 10:15 AM Track I: AdvUp-10 Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale James Piper, General Manager and SVP of Sales, West, Vibrant Brian Fitzgerald, Co-founder of Evolve Media/President, Gorilla Nation Richard Shore, COO, RedLever Jack Rotherham, SVP of Strategic Sales and Partnerships, Metacafe Arlene Mangubat, Senior Market Reseach Manager, Premier Retail Networks (PRN Michael Knott, VP/EP, Parents TV, Meredith Video Studios Lauren Cole, President, Cole Media, Moderator Track II: ViDeo-8 The NexGen Entertainment Home Experience - From the Smart & Connected TV to the PVR, Set-Top & PC Experience Crysta Metcalf, Distinguished Member of the Technical Staff, Social Media Research Lab, Motorola Phil Wiser, co-founder, chairman and president, Sezmi Claudia Ceniceros, Senior Director of Content Strategy and Partnerships, Media Solutions Group, Cisco Adam Powers, Chair of Ecosystem Committee, DLNA; Director of Standards and Emerging Technology, Rovi Corporation David Frerichs, Strategic Consultant, Pioneer Electronics Nicholas Fishwick, Vice President, OpenTV Labs Jens Horstmann, Vice President of Technology, NCR Entertainment Solutions Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator Track III: DiRghts-3, ViDeo-9 Creating a Viable Digital Content Sell-through Ecosystem Albhy Galuten, Vice President of Digital Media Technology Strategy, Sony Corporation of America Jeff Lawrence, Director of Global Content Policy, Intel Tim Dodd, Vice President, Corporate Business Development & Strategy at Warner Bros. Entertainment Mitch Singer, Chief Technology Officer, Sony Pictures Entertainment Brad Hunt, President, Digital Media Directions, LLC, Moderator Track IV: AdvUp-11, NuVIS, , APPs-9 The Twitter Effect and the Real-Time Web - Monetization of the Social Graph Mari Ghuneim, Vice President Online Media, Bravo Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen Media David L. Smith, CEO, Mediasmith Gerry Campbell, CEO, Collecta Mark Ghuneim, CEO, Wiredset, Moderator 9:00 AM – 9:45 AM - HwdSummit Writers Guild of America - West The Writer as Entrepreneur 10:15 AM – 11:00 AM- HwdSummit Writers Guild of America - West Going Pro – A Guide to Making your Web Series with the Guilds. 10:45 AM -12:30 PM Special Research Presentation Hosted by Parks Associates “Cloud Media & Connected TVs: The New Face of Digital Entertainment.” 10:45 AM - Noon Track I: ViDeo-10 Inventing TV 2.0 - Broadband Enriches Channelized Content - Defining the Set Top Box, Streaming Media Adapter, Downloadable Consumer Experience Alex Limberis, COO, Popbox Daren Gill, Vice President and General Manager of Veveo, vTap Mitch Berman, Chief Executive Officer & Co-Founder, ZillionTV Dr. Stephen Palm, Member of the Board of Directors of the Digital Living Network Alliance (DLNA) and Technical Director, Broadcom's Broadband Communications Group (BCG) Vic Odryna, Co-Founder and CEO, ZeeVee Microsoft, speaker to be announced Jeffrey Binder, General Partner, Genovation Capital, Moderator Track II: AdvUp-12 Brands, Deals and Monetization Across Platforms - Video, Broadband, Music, Games & Mobile Seth Solomons, Global Chief Marketing Officer, DIGITAS Erick Opeka, Head of Digital Distribution, New Video Mark Charkin, Global Brand Sponsorship Consultant, Endemol International Ltd. Gary Delfiner, Senior Vice President, Digital Distribution, Screen Media Ventures, LLC Greg Hallinan, CMO, Verve Arlene Zeichner, Principal, Selavy Associates, Moderator Track III: DiRghts-4, ViDeo-12 Video Distribution Across Platforms – Developing a Consumer – Entertainment Industry Consensus Andreea Enache-Thüne, VP Games & Digital Distribution, Marvel Entertainment Inc. Eric Berger, SVP Digital Networks and GM of Crackle.com, Sony Pictures Television Scott Smyers, Chairman of the Board of Directors of the Digital Living Network Alliance and President, DLNA Corporation Eric Burger, Senior Vice President & CTO, Neustar Scott Fierstein, Senior Director, Interoperability Policy and Standards, Microsoft Ton Kalker, Distinguished Technologist, Hewlett-Packard James M. Burger, Attorney at Law, Dow Lohnes, Moderator Track IV: Music2.0-1, SmPh-7, APPs-10 Music Power Shift: iPhone & iPad and other App Platforms - Empowering the Artist, Label, Technologies & Management Zack Zalon, CEO, Hello Music (former CEO of Virgin Digital) Kelli Richards, President, The All Access Group, Moderator Additional speakers to be announced 10:45 AM - Noon Special Workshop Workshop I: DiRghts-3 Drafting the Next New Media Contract - Outlines and Contours - Content Creators - Guilds - The Entertainment Industry John M. Gatti, Partner, Stroock & Stroock & Lavan LLP Chris Kenneally, Director of Author & Creator Relations, Copyright Clearance Center, Moderator Additional speakers to be announced 11:30 AM – 12:15 PM - HwdSummit Presented by Screen Actors Guild of America The Multi-Hyphenate Actor: Writer - Director – Facebook Expert 12:30 PM - 1:45 PM Track I: AdvUp-13 Branded Media Marketing - Across Platforms - TV, Film, Broadband, Mobile, Virtual Worlds, Music and Games – Reinventing the Commerce & Media Model Sean Horvath, EVP, Branded Entertainment, Alloy Media & Marketing David Buckley, Strategy Consultant, Associated Press Kitty Kolding, CEO, House Party David Freeman, General Manager of MATTER, Edelman Sports & Entertainment Marketing Avi Savar, CEO, Big Fuel Microsoft, speaker to be announced Neil McGinness, CEO, Weekly World News, Moderator Track II: ViDeo-13 Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content Dave Brown, Manger, Cable Solutions Marketing, Worldwide Service Provider Marketing, Cisco Systems, Inc. Colleen B. Brown, President & CEO, Fisher Communications, Inc. Jed Pearson, VP/Executive Producer, Fox Sports Interactive Media Christy Tanner, General Manager, TV Guide Online Todd Merkow, President, Digital Media, Outdoor Channel Holdings, Inc. Ben Mendelson, co-founder and president, Interactive Television Alliance, Moderator Track III: ViDeo-14, DiRghts-5 Digital Deals - The Networks and the Studios - Monetizing Content Across Platforms Keith Quinn, SVP Creative Development & Production, Paramount Digital Entertainment Pam Schechter, Vice President, Business Affairs, NBC/Universal Interactive Grant Michaelson, Vice President, Business Affairs, ABC Entertainment, Moderator Additional speakers to be announced Track IV: Music2.0-2 Digital Music: Strategy and Investment Sam Wick, SVP Monetization & Strategy, Music, MySpace Jon Healey, Technology Writer, Los Angeles Times Alan Goodstadt, Partner, Redwood Capital John Loken, Director of Partner Marketing, Goldstar.com, Moderator Additional speakers to be announced 12:30 PM Special Workshop - ViDeo-15 Workshop A: Video Traffic Jam: The Bandwidth Overload - All Devices - Addressing Over the Top Streaming - Entertainment and Communication Mark Dankberg, CEO, ViaSat Special Workshop - DiRghts-3, Music2.0-3 Workshop B: From France to Free: ISP Licensing, Three Strikes You’re Out Laws, and Everything In Between Hosted by: Steve Masur, Managing Partner, MasurLaw 2:00 PM – 2:45 PM - HwdSummit AFI Digital Content Lab –13 years of Experimentation and bottleing the Genie 2:15 PM - 3:30 PM Track I: ViDeo-16, AdvUp-14 Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach Andy Atherton, COO, Brand.net John Vincent, CEO & co-founder, EyeWonder Dina Kaplan, co-founder, blip.tv Andrew Budkofsky, Senior Vice President of Sales and Partnerships, Break Media Tom Gilley, CTO, Critical Media Roland Hamilton, SVP of Sales, Dailymotion US Jose Molla, Founder and Co-Chief Creative Officer, La Comunidad Track II: DHFi-9 Venture Funding, Investment & Mergers - Leadership in the Entertainment & Technology Space: Broadband, Social Networks, Mobile and Games Kevin Spain, Principal, Emergence Capital Partners Erez Levy, Managing Director, TriplePoint Capital. Len Rand, Managing Director, Granite Ventures Linda Gridley, President and CEO, Gridley & Company LLC, Schuyler M. Moore, Partner, Stroock & Stroock & Lavan LLP Alex Hart, Managing Director, Revolution Partners Jon Chait, Partner, Dace Ventures Joey Tamer, President, S.O.S. Inc., Moderator Track III: DiRghts-6, Music2.0-4 Content Rights and Technology Solutions in Media and Entertainment: From Standardization to Implementation of New Technology Strategies Michael Petricone, Sr. VP, Government Affairs at Consumer Electronics Associaton CEA Michael Alexander, Strategy & Growth Initiatives, IBM Global Telecommunications Industry Steve Oetegenn, Chief Sales and Marketing Officer, Verimatrix Shawn Ambwani, Vice President, Marketing and Business Development, Intertrust Mark Isherwood, Director and co-founder, Rightscom Ltd Patrick Ross, Executive Director, Copyright Alliance Rajan Samtani, former Senior Director, Business Development, Digimarc, Moderator Track IV: Music2.0-5, HGmz-12, APPs-11 Music, Social Media and Social Gaming – Innovating & Monetizing the Explosive Space Matthew Ringel, SVP, Strategic Alliances, Live Nation, Moderator Speakers to be announced 2:15 PM - 3:30 PM Special Workshop, ViDeo-17, AdvUp-15 Monetizing Broadband Video, Part I. — Multi-Platforms - Internet & Mobile - How Do You Know It’s Working? Steve Robinson, President & Founder, Panache, Moderator Speakers to be announced 3:15 PM – 4:00 PM - HwdSummit Transmedia Storytelling I – Crossing the Line towards Infinity and Beyond: The Fabric of Dreams: Games, Graphic Novels, Social Marketing, Web, TV, Movies, Apps 3:50 PM - 5:00 PM Track I: ViDeo-18 Downloads, Movies, DVDs – “Over the Top” and Everywhere Video to the Consumer Christine Lawton, Senior Vice President of Business Affairs, Universal Studios Home Entertainment Doug Sylvester, Chief Strategy Officer, Avail-TVN Ryan Pirozzi, Director of Digital Video, Best Buy David Habiger, President & CEO, Sonic Solutions (Roxio & CinemaNow brands) Bradford C. Auerbach, Digital Entertainment Services, Hewlett-Packard Company Jason Rubinstein, GM/VP Digital Media, redbox Steve McKay, CEO, Entone, Moderator Track II: AdvUp-16, ViDeo-19 Models for Change: Experimenting with Subscriptions, Pay Walls, Display and Search Advertising, Syndication, Live Events and the Brand Extension Opportunities Alex Baxter, General Manager, PARADE Digital Media, PARADE Jason Katz, CEO, Paltalk Tina Steil, former CIO, Meredith Corporation Rajeev Raman, Chief Executive Officer and Founder, mywaves Jonathan Hurd, Director, Altman Vilandrie & Company, Moderator Track III: Music2.0-6, SmPh-8, APPs-12 Music Apps for SmartPhones, Tablets & Social Media – Reaching Millions – Monetization Christopher Allen, General Manager, Napster Albin Serviant, CEO, MXP4 Massimiliano Pellegrini, Chief Executive Officer, Dada.net Les Borsai, founder, Gridmob KamranV, CyKiK Robert (Leo) Rodgers, Senior VP & Label Liaison, Bungalo Records Mark Shedletsky, Founder & CEO at BlueHaze Track IV: SmPh-9, HGmz-13, APPs-13 iPhone Apps – Tablet Apps - Change Agents – App Breakthroughs, Video, Games, Mobile Engagement and Advertising Jim Eadie, Vice President, Digital Distribution, MTV Networks Walker Fenton, General Manager, NewsGator Media & Data Services Rick Gardinier, Chief Digital Officer, Brunner Microsoft, speaker to be announced Scott Neslund, CEO, Red Bricks Media, Moderator 3:50 PM - 5:00 PM Special Workshop, ViDeo-18, AdvUp-16 Monetizing Broadband Video, Part II. — Multi-Platforms - Internet & Mobile - How Do You Know It’s Working? Adam Cahan, CEO, Auditude Brent Horowitz, Head of Business Development, FreeWheel Robert Malnati, Director, Business Development, Broadband Home Gateways & Software Group, Home and Networks Mobility, Motorola Zvika Netter, CEO & co-founder, Innovid Diaz Nesamoney, CEO, Jivox David Burch, Marketing Director, TubeMogul, Inc. 4:30 PM – 6:00 PM - HwdSummit DH Pitch Camp Part 1 – Pitching your Transmedia Project. Presented by IndieGoGo Wednesday, May 5th 5:00 PM - Loews Hotel End-of Day Poolside Reception - 6:15 PM – 9:00 PM Evening Dinner – Sign-up on Registration Page Video Anytime Anywhere Dinner Thursday, May 6th Strategic Investigation - Drill Down Day 9:00 AM – 9:45 AM - HwdSummit Transmedia Storytelling II – Inventing the Language of Cross-platform, non-linear narration with Panoramic Point of View 9:30 AM - 10:45 AM Track I: AdvUp-17, HGmz-13, APPs-14 Advertising and Micro-Commerce, Games and Game Networks - Mobile, Broadband and Console - Serving Individuals and Communities of Interest Paul Drew, Technology Director and Resident Gaming Expert, IMC Ranah Edelin, VP, Business Development and Marketing, Raptr Gui Karyo, EVP of Operations, Majesco Matt Hannus, co-founder, Sleepy Giant Entertainment, Inc. Rick Marazzani, Director of Content and Programming, Exent Track II: ViDeo-20 Content Delivery - Rich Media - The Three Screen Challenge: PC, TV and Mobile Gianluca Ferremi, VP Product Strategy and Planning, Bestv Paul Delzio, Director of Business Development, ARRIS Rajan Raghavan, President, CEO & Co-Founder, Ankeena Brian Walsh, CEO and founder, Castfire David Lebow, CEO, Internet Broadcasting Doug Junkins, Chief Technology Officer (CTO), NTT America Assaf Benjamin, VP Marketing and Business Development, Giraffic.com Katherine L. Parker, Internet, Media & Entertainment Industry Sales Global Business Development Manager, former, Sun Microsystems, Inc., Moderator Track III: AdvUp-18, NuVIS-5, APPs-15 Non-Traditional Advertising: Word of Mouth, Blogs, Guerilla Marketing, Social Media Experiences, Events Micah Donahue, Principal and Contact Strategy Director, Mechanica Andy Liu, founder and CEO, BuddyTV Adam Boyden, President, Conduit Ted Murphy, Founder & CEO, IZEA Joaquin Molla, founder and co-chief creative officer of creative advertising agency La Comunidad Michael Birkin, Chief Strategist, The Red Peak Group Sarah Anderson, Senior Vice President of Marketing, 2K, Take-Two Interactive 10:15 AM – 11:00 AM - HwdSummit Enhanced Book Experiences – eBooks, Apps and Downloads in Service of Authors and Publishing Industry? 11:05 AM - 12:20 PM Special Day-Long Workshop - START-1, DHFi-11 Start-Up Boot Camp - A Primer for Content and Technology Companies I. Understanding Funding and Strategy Joey Tamer, President, S.O.S. Inc., Moderator 11:05 AM - 12:20 PM Track I: AdvUp-19 Advertising Analytics and Contextual Media: Social Media and Virtual Economies, Mobile, Search, Video Search and HyperTargeting Michael Franklin, CTO and Founder, Truviso, Inc. Wes Nichols, co-founder and CEO, MarketShare Partners Ian Swanson, CEO, Sometrics Calvin Lui, President, Tumri Benjamin Rudolph, CEO, Relevance Advisors Eric Ronning, co-president of Sales for TargetSpot, Inc. Adam Gouttierre, Product Marketing Manager, Microsoft Michael Goodman, Senior Director, Research & Analytics for Mercury Media, Moderator Track II - AdvUp-20, SmPh-11, APPs-16 Twitter – The Real Time Web – Content, Communication, Advertising Jacob Morgan, Principal, Chess Media Group Brian Zisk, Collecta Tommy Means, co-founder and Creative Director, Mekanism Will Price, CEO, ClickTurn Michael Lee, CEO, Thoora Tyson Daugherty, VP of Internet Development, Future US Track III: ViDeo-21 All Video-All the Time: Next Generation in Media Technologies – Broadband and Mobile - Content & Advertising Benjamin Wayne, CEO, Fliqz Itzik Cohen, CEO, ClipSync Jared Simon, VP, Corporate Development, TurnHere Sean Barger, CEO, Equilibrium Track IV: AdvUp-21, APPs-17 Strategizing the Campaign and the Entertainment Brand: Selling Movies, TV and Video on the Web, Social Media, Mobile and TV Jeff Gomez, CEO, Starlight Runner Entertainment Dimitry Ioffe, CEO, The Visionaire Group Andy Robbins, EVP of Interactive, bpg Advertising Andy Meyers, President, M3 Creative Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator 11:30 AM – 12:15 PM - HwdSummit Brands with Causes – Brand Stewards and Corporate Citizens for the greater Good 12:50 PM - 2:00 PM Workshop - START-2, DHFi-11 Start-Up Boot Camp I. Structuring the New Company: Targets & Threshholds - What Funders Need to See in Place - Project Development, Cash Flow - Revenue Projections 12:50 PM - 2:00 PM Track I: AdvUp-22, SmPh-12, APPs-18 Twitter & Real-Time Web Analytics – Collective Intelligence and Business Intelligence - Investing in the Exploding Platform Marjorie DeHey Daleo, Chief Executive Officer, Mediavix Suzy Sandberg, President of Online Search Marketing, PM Digital Lowell Goss, founder, CEO, LOUD3R Bill Stephenson, Vice President, Sales and Client Service, The Nielsen Company, Online Division Adam Zbar, CEO, Tap11 Mark Ghuneim, CEO, Wiredset, Moderator Track II: AdvUp-23 Advertising Innovation! Broadband, Mobile, In-Video, In-Game, Social Networks, Blogs and Podcasts Frank Barbieri, CEO and founder, Transpera Marc Ruxin, Chief Innovation Officer, Universal McCann Susie Lim, Creative Director, Wunderman Caleb Hill, Senior Vice President, Products, Unicast Ryan Steelberg, president and CEO of Brand Affinity Technologies, Inc. (BAT) Carnet Williams, co-founder & CEO, Sprout Larry Weintraub, CEO, Fanscape Rick Mathieson, Award-Winning Writer and Author, Branding, Advertising & Marketing, Moderator Track III: AdvUp-24 Social Media and Target Markets: Dating, Comedy, News, Kids, Teens, Music, Women, Sports, Politics, Religion etc. Transforming and Disassembling the World of Traditional Media and Communications Ben Huh, CEO, Cheezburger Network Patrick Keane, CEO, Associated Content Pete Vlastelica, Chief Executive Officer, Yardbarker Hooman Radfar, CEO and co-founder, Clearspring Jason Liebman, CEO and co-founder, Howcast Media Angelo Sotira, CEO, deviantART Jill Newhouse Calcaterra, SVP Marketing and Partnerships, EVERLOOP.com Jeffrey C. Ulin, Of Counsel, Wilson Sonsini Goodrich & Rosati, Moderator Track IV: SmPh-13, APPs-19 SmartPhone - Smart Consumers - Location-Based Real-Time Marketing Kevin Foreman, CEO, Point Inside Bill Predmore, Founder and President, POP João Gonzaga, CTO and co-founder, conVISUAL AG Alistair Goodman, CEO, 1020 Placecast David Staas, Senior VP of Marketing, Jiwire Branden Claisse, Director of Business Development, Mojiva Shashi Fernando, CEO, Safron Digital Leslie Grandy, Contributing Writer, Technorati, Moderator 2:00 PM – 2:45 PM - HwdSummit Presented by AFI Digital Content Lab The Art of the Deal – Pointers, advice and hands-on tools from Master Negotiators 2:15 PM - 3:30 PM Workshop - START-3, DHFi-12 Start-Up Boot Camp I. The Content Package: Web-TV-Film Development and Funding David Adler, Adler & Franczyk, LLC Monica Dodi, founder, The Women’s Venture Fund Derek L. Norton, Managing Partner, Watertower Group, Moderator 2:15 PM - 3:30 PM Track I: ViDeo-22 Delivering Advertising and Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience Michael Papish, CEO of MediaUnbound John J. Petrocelli, VP, Sales and Business Development, AEG Digital Media Matt Smith, Senior Director, Systems Architecture, Inlet Technologies Donna Cohen, VP Business Development, Ring World Networks Gannon Hall, Chief Operating Officer, Kyte Moataz Rashad, Founder & CEO, VuFind Gordon Castle, Managing Director of The Meadowdale Group, Moderator Track II: AdvUp-25, APPs-20 Social Media and Target Markets, Part II - The Apps: Dating, Comedy, News, Music, Kids, Teens, The Arts, Women, Sports, Politics, Religion etc. Transforming and Disassembling the World of Traditional Media and Communications Scott Levine, Senior Vice President of Business Development, myYearbook Chris Cunningham, co-founder and CEO of appssavvy Kristine Shine, Vice President, PopSugar Media Jennifer Black, Vice President, Marketing, Local.com Vincent Zalvidar, President, Zen Gaming Stephanie Piche, Creator/Founder, Executive Producer, Mingle Media TV Oren Michels, co-founder and CEO, Mashery Marissa Gluck, founder, Radar Research, Moderator Track III - ViDeo-23, AdvUp-26 Monetizing Original Media: Broadband, Viral, Episodic Programming, Content & Advertising Patrick Bardwell, Slebisodes, The Web Guide for Web Series Josh Spector, Senior VP of Content and Marketing, Comedy.com Jason Peterson, founder and president, GoDigital Robin Rowe, Managing Editor, Hollywood Today, Moderator Track IV: ViDeo-24, Music2.0-7 Next Generation P2P - Content in the Cloud: Music, TV and Film Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA), Moderator Speakers to be announced |
||||||||||
 |
||||||||||
|
||||||||||
 Click on the Image - This is an Archive of the Fall 2009 Digital Hollywood Flip - when the Image has come up on your computer, click on the right edge of the page and it will function like a printed magazine    Special Events: Monday, May 3rd 5:00 PM - 6:30 PM Variety Poolside Party Hosted by Cisco Eos: Tuesday, May 4th 5:00 PM - 6:15 PM Poolside Reception Hosted by Microsoft Advertising: The Digital Hollywood Dinners |
||||||||||
Media Summit, New York - March 10-11, 2010 • McGraw Hill Building • Registration Click Here Digital Hollywood Spring, Los Angeles May 3-6, 2010, Loews Santa Monica Hotel - Click Here Variety Entertainment and Technology Summit, May 3, 2010, Loews Santa Monica - Click Here Digital Hollywood Fall, October 18-21, 2010, Loews Santa Monica - Click Here 2010 CES - Advertising, Game Power, Mobile Entertainment & DH at CES, January 5-8, 2011, Las Vegas Convention Center, Click Here Advertising 2.0, June 7-8, 2011, New York City, A Co-Hosted IAC - Digital Hollywood Event - Click Here  Sponsor & Media Sponsor Links, Click Here        |
||||||||||
Entertainment Law Program at Digital Hollywood - California MCLE Accredited - 
Variety Entertainment & Technology Summit - Click Here
CodeSpace Hollywood: A Place for Developers, Code Artists, Hackers and Content Programmers - Click Here
Digital Hollywood Upfronts: The Future of Advertising, Screenings, Demos, Seminars - Click Here