Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2011 Sponsored by: Bloomberg Thursday, March 10, 2011 Day Long Strategic Track The Future of Advertising Track 10:45 AM - Noon Session A: Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Outdoor, Mobile, VOD & PVR Colleen Brown, President & CEO, Fisher Communications Greg Kahn, EVP, Business Development Director, Optimedia US Marc Ruxin, EVP, Chief Innovation Officer, Universal McCann Craig Woerz, Managing Partner, Media Storm L.L.C. Scott Brown, SVP Media Strategy & Digital Platforms, The Nielsen Company Laurence Hallier, CEO, Show Media Mark Altschuler, Vice President of National Advertising Sales, Comcast Spotlight Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator Colleen Brown, CEO, Fisher Communications, Inc.: Colleen B. Brown was elected President and CEO of Fisher Communications, Inc. (NASDAQ: FSCI) in October 2005. She is responsible for all aspects of Fisher Communications, including the operation of Fisher’s thirteen network affiliated television stations and eight radio stations, Fisher Interactive Network, and Fisher Plaza. She was elected to Fisher’s Board of Directors in December 2006. Brown is currently on the board of the Washington Roundtable, Pacific Science Center, DataSphere, Inc., Seattle University Albers School of Business, the Downtown Seattle Association, the Open Mobile Video Coalition, and United Way of King County. She is also a Henry Crown Fellow at the Aspen Institute, a University of Washington Foster School of Business Mentor, and a member of the Washington State Women’s Forum. Previously Brown served as a Director for the National Association of Broadcasters, National Association of Television Program Executives, Television Bureau for Advertising, Maximum Service Television, Inc., Career Builder, Classified Ventures and the Associated Press Advisory Board. Brown served on many community boards in each of the cities where she has lived, consistently serving on United Way and Chamber of Commerce boards. She has participated in numerous leadership programs, including Belo’s Executive Development, Lee Leadership, Harvard’s Executive Marketing, the Center for Creative Leadership, Northwestern University’s Executive Marketing Program, Gannett Management Program, Gannett Broadcast Management Program, and was selected as a founding member of Leadership North Carolina by then Governor Hunt. She has also completed the Stanford Director’s College, in Palo Alto, California. Mark Altschuler is Vice President of National Advertising Sales for Comcast Spotlight, the advertising sales division of Comcast Cable. He joined the company when Comcast formed its national sales team in 2002. He was a driving force behind the National Sales Managers Operating Standards of Excellence. His current responsibilities include national sales leadership, oversight of our national sales organization NCC Media and national account development. This includes Comcast Spotlights effort to integrate on air/online media and a full suite of advanced advertising and iTV products. Mark is a 30-year veteran of the advertising sales industry, beginning with Telerep and working in independent broadcast television he has worked with broadcast groups, cable and regional sports networks. His experience also includes software and technology, research marketing and consulting, and sales training. Mark has a Bachelor’s degree in Arts & Science from Boston University’s School of Management. He resides in Connecticut with his family. Greg Kahn, EVP, Business Development Director, Optimedia US: Greg Kahn has worked in the media industry for nearly 15 years. As EVP, Business Development Director, Greg is responsible for driving Optimedia’s growth strategy and offering in the US, in addition to overseeing its West Coast operations. He also manages the agency’s Strategic Insights and leads a team of dedicated experts who focus on melding the agency’s research and communications planning disciplines to drive custom, one-of-a-kind solutions across the firm’s clients—including T-Mobile, L’Oreal, Rhapsody, and Denny’s. Previously, Greg served as Vice President, Research and Strategy at PHD Media (a subsidiary of Omnicom), where he provided marketing strategy and media allocation consultation to Discovery Communications’ 14 networks. Earlier in his career, he co-founded and served as president for filmBUZZ, a market research consultancy for filmmakers and distributors. His experience also includes several years with Showtime Networks, YouthStream Media (acquired by Alloy, Inc. in 2002) and the Kwasha Lipton Group (part of PriceWaterhouseCoopers). Greg has participated as a panelist at many leading industry events including the Cannes Film Festival, Digital Hollywood, and SXSW. Over the course of his career, he has appeared as a media expert on CNN and Bloomberg Radio and has also been interviewed by the following print and electronic publications: The New York Times, Los Angeles Times, Variety, The Hollywood Reporter, Forbes, Business Week, Ad Age, Ad Week, Screen International, and Wired. Greg holds a BA in Economics and French from the University of Pennsylvania and an MBA from the Anderson Graduate School of Management at UCLA. Marc Ruxin, EVP, Chief Innovation Officer, Universal McCann: Marc joined UM in 2009, and leads UM’s global innovation practice across a number of disciplines. In this capacity he works with traditional media companies on cutting edge brand integrations, develops groundbreaking social media ideas, and collaborates with VC’s and emerging media start-ups to create digital opportunities for UM clients. He also leads media innovation across Microsoft products and services and uses his digital-media background to help enhance their brand strategies. Marc spent three years prior to UM in a similar role at sister company McCann WorldGroup. Before joining UM/McCann, Marc was Chief Operating Officer of The Mill Group, an innovator in commercial visual effects, and Beam.tv, the foremost digital asset management system. Marc was Executive Vice President of Strategy at Gyro International, a global leader in technology advertising and marketing. He also assumed the role of VP of Business Development at iVast, the originator of MPEG4 technology, and held a similar position at Eveo, Inc., one of the primary user- generated content portals. Marc also worked for WPP Group, where he was an MBA Marketing Fellow and ultimately led West Coast New Media Strategy for the company. Scott L. Brown, SVP Strategy & Digital Platforms, The Nielsen Company: Scott L. Brown is responsible for strategic relationships, marketing and technology for Nielsen Media Research. Scott focuses much of his time on establishing and managing business relationships with advanced technology and new media companies. He is one of the Company’s key experts on evolving television technologies, advanced metering systems, and new technology development. Scott provides the Company’s vision and leadership for the new world of digital convergence, as well as directing related projects, such as the TiVo/Nielsen measurement service, the convergence panel, extended home measurement, DVR timeshifting, and development of on-demand services. Scott joined Nielsen Media Research in 1979 as a systems design specialist. In 1983, Scott managed the national names operation where he developed the Automated Measurement of Lineups (AMOL) system that facilitated the delivery of national overnight ratings. From 1985 through 1987, he served as vice president in charge of national and local production services. In 1992, he was named vice president of metered and diary data collection services. In 1995, Scott became vice president of marketing and began working closely with clients and technology companies. In 1999, Scott was promoted to senior vice president of Marketing & Technology. Mr. Brown is a 1975 graduate of Illinois State University with BS and MS degree. John Amato, Co-founder and President, Show Media: As co-founder and president of Show Media, John Amato guides the industry’s leading outdoor advertising company, working with some of the most recognized brands such as Bing, Ray Ban, Lions Gate, American Express, JetBlue, Diageo, OMG and numerous Broadway shows. John oversees Show Media’s four core business areas, which include taxi-top billboard advertising, Show Media TV (branded content located inside taxi cabs), and Show Media Live, which executes guerilla-marketing campaigns for more than 30 live events each year. A 30 year-old entrepreneur who started his first business at 18 (a product sampling organization he later sold), John has personally engineered growth at Show Media, currently ranked # 236 on Inc. Magazine’s annual list of the fastest growing companies. Visit <http://www.showmedia.com/>www.showmedia.com for more. Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator: Terry Bienstock is currently CEO of World Extend, LLC. a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast’s Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country’s leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast’s state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics.