Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2011 Sponsored by: Bloomberg Thursday, March 10, 2011 10:45 AM - Noon Session A: The Media Industry Equation – New Platforms, Content Owners and Commerce - Television, Magazines, Books and Newspapers John Loughlin, General Manager, Hearst Magazines Greg Coleman, President and Chief Revenue Officer, Huffington Post Tim Hanlon, CEO/Managing Director, Velociter, Mediabrands Greg Zorthian, President of the Americas & Global Circulation Director, Financial Times Carl Fremont, Executive Vice President/Global Media Director, Digitas Shawn Gold, CEO, Cocodot, former CMO, MySpace, Moderator John Loughlin, General Manager, Hearst Magazines: John P. Loughlin was named executive vice president and general manager of Hearst Magazines in September 2005. Loughlin’s general management duties at Hearst Magazines include leadership of the group’s digital businesses, consumer marketing, finance, production and distribution, as well as strategy. He also oversees the group that is developing and launching Hearst's handheld app and tablet strategy, which now includes 50 digital editions and apps for the iPad, iPhone, Droid and Nook. In addition, he serves on the board of Comag Marketing Group LLC and is responsible for CDS Global, North America’s largest magazine fulfillment business. Most recently, Loughlin oversaw Hearst’s acquisition of digital marketing services company iCrossing in June 2010 and has been instrumental in the integration of Hearst Magazines’ digital and print businesses and initiatives. Under his purview, Hearst has built a robust digital media group, which has launched, relaunched or acquired 24 Web sites, including magazine brands such as Cosmopolitan.com and Esquire.com as well as original online brands Delish.com, Kaboodle.com, TheDailyGreen.com, RealAge.com and RealBeauty.com, as well as Hearst’s development of iPad applications and digital editions for its popular magazines. Loughlin joined Hearst after three years as president of Gemstar-TV Guide International’s TV Guide Publishing Group, where he led the repositioning of TV Guide to a full-size, full-color magazine, which launched in October 2005. Prior to joining Gemstar, Loughlin was president and CEO of Primedia Consumer Media and Magazine Group, where he led a 150 title multi-media business. Before that, he served as president of Meredith Corporation’s television broadcasting group beginning in 1997. He joined Meredith in 1993 and held a variety of positions with increasing responsibility including vice president and publishing director of a number of Meredith magazines. Following graduation from Harvard Graduate School of Business Administration and St. Lawrence University, Loughlin worked for the New York Times’ women’s magazines becoming a senior vice president and group publisher. Greg Coleman, President and Chief Revenue Officer, Huffington Post: Greg Coleman joined The Huffington Post (huffingtonpost.com), a leading news and opinion site, in October 2009 as the company's president and chief revenue officer. Coleman, who has more than 25 years of sales and media experience, is responsible for rapidly building upon the platform The Huffington Post has created and works with the team to grow revenue and deepen the brand's engagement with marketers. Coleman, was previously president of Platform-A, AOL's advertising business. Prior to AOL, Coleman served as president and CEO of NetSeer, a start-up company focused on next generation search and ad targeting. Before that, he was executive vice president of Global Sales at Yahoo!, where he was responsible for all advertising revenues worldwide, which grew from $600 million to more than $6 billion during his tenure. Before Yahoo!, Coleman served as senior vice president of Reader's Digest Association and president of U.S. Magazine Publishing, where he was responsible for the company's magazine properties including Reader's Digest. Coleman was the founding publisher of Memories magazine at Diamandis Communications and worked at CBS, Inc., where he spent 10 years leading advertising efforts for Women's Day as vice president and national sales manager. Coleman is an adjunct professor at The McDonough School of Business at Georgetown University, where he attended college. He is also on the board of the Advertising Council, where he was formerly chairman. Tim Hanlon, Partner, Ventures, Catalyst: S+F: a San Francisco-based digital marketing services consultancy which specializes in providing mission-critical “marketing capital” to innovation-oriented startups, brands and investors. Hanlon is responsible for the firm’s venture investment and advisory strategies, as well as the lead consultant on “advanced media” issues. Most recently, Hanlon was Executive Vice President/Managing Director of VivaKi Ventures, the strategic partnership and investment arm of VivaKi – the digital services hub of marketing services agency holding company Publicis Groupe, S.A., comprising Starcom MediaVest Group, Zenith Optimedia Group, Digitas, Razorfish, and Denuo. He was chiefly responsible for the solicitation, negotiation and oversight of the unit’s strategic partnership and investment activity – including formal advisory and directorial positions with over three dozen early-stage companies – an outgrowth of his previous work as head of ventures activity for both Denuo and Publicis Groupe Media. Prior to founding the Denuo Ventures and PGM Ventures practices, Hanlon was Senior Vice President/Director, Emerging Contacts for Starcom MediaVest Group. He was chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over 20 years of traditional and interactive agency media experience across the intersection of marketing, media, advertising, and technology, including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY. He also served as the Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated, trade publication Radio & Records, and the Voice of America. Among numerous advertising and television industry activities, Hanlon has been Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee, a founding member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and a founding member of the National Academy of Media Arts & Sciences (NAMAS). In 2004, he was an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been twice named to MEDIA Magazine’s “Media 100” list. His insights into the future of media and advertising are regularly seen in major electronic, print and trade press outlets. Hanlon holds an MBA from the University of Chicago Booth Graduate School of Business, and a BA from Georgetown University. Greg Zorthian, President of the Americas & Global Circulation Director, Financial Time: Greg’s key responsibility is to optimise the FT’s print presence, building on its increasing global readership and quality circulation. He oversees the FT’s global print and distribution operations, and explores the use of new formats and technologies in print. Carl Fremont, Executive Vice President/Global Media Director, Digitas: As global media director, Carl leads a department that has become one of the top buyers and strategists of digital media in the country, responsible for developing and executing the media, events, sponsorships, and partnerships that drive clients’ acquisition and branding efforts. He oversees clients that include American Express, Delta, Mead Johnson, Mars, Kraft, Sears, Aflac, Goodyear and AstraZeneca. Prior to joining Digitas, Carl was executive vice president, director of media services at Wunderman.  During his 16-year tenure there, Carl managed all direct response media activities for the company. Carl holds a B.A. from Fairleigh Dickinson University. Shawn Gold, CEO, Cocodot, former CMO, MySpace: Shawn Gold is Chairman of newly formed Social Approach, a digital media advisory focused on Social Discovery platforms and technologies. Formerly, he was CMO , head of marketing & content for MySpace. At MySpace Gold spearheaded the development and implementation of marketing initiatives and campaigns for MySpace’s more than 110 million users worldwide. He also oversaw the growth and expansion of popular MySpace franchises including Music, Film, Comedy and MySpace Celebrity, as well as creating MySpace’s “Impact awards” and “Our Planet” programs to recognize and reward social responsibility. Gold has over 15 years of experience in digital marketing and content strategy, including serving as publisher of WeblogsInc, the largest publisher of professional blogs on the Web (now an AOL company). In 2000 he bacame president and chief strategy officer of Intermix (formerly eUniverse), where his team brought the online entertainment network to profitability, making it the most popular on the Web. Additionally, he headed marketing and communications for WHN, an ecommerce company that provided marketing services to the 2002 Olympics, ABC, NBC, Comedy Central, MTV and Fox. Prior to WHN.com, Shawn served as head of strategic planning at Rare Medium where he created the inaugural interactive communication strategies for P&G, General Foods, Mattel and Nestle. In 1995, Shawn was GM and Founder of Icon New media’s Advertising Division, publishing Word.com and Charged.com. There he created the first interstitial ads on the web and an industry-leading advertising system based on time rotation and contextual integration. He started developing interactive content in 1992 as a partner with TouchTunes Interactive, a telecommunications music marketing service in the USA, Japan and New Zealand. He is a founding board member of the Producers Guild of America’s New Media Council and author of The Guide to Laughing at Life book series that promotes wellness through laughter.